Google Business Profile websites are undergoing a major change as they are now being redirected to Google Maps. This update was announced in January, with the shutdown of Business Profile websites scheduled for March 1, 2024. Although there was a slight delay, the redirect has finally been implemented.
The new update means that when users click on a Google Business Profile website, they will be automatically redirected to the corresponding Business Profile listing on Google Maps. This change is evident in a GIF shared by the company, where clicking on the link to a Business Profile website takes the user to Google Maps instead of the intended website.
It is important to note that this redirection is a temporary solution. Google has stated that customers will only be redirected to the Business Profile until June 10, 2024. After that date, attempting to visit the website will result in a “Page not found” error. This means that businesses have a limited amount of time to make alternative arrangements for their online presence.
To assist businesses in transitioning to new websites, Google has recommended several alternative platforms for building websites. These include Wix, Squarespace, GoDaddy, Google Sites, Shopify, Durable, Weebly, Strikingly, and WordPress. By selecting one of these platforms, businesses can create a new website and ensure a smooth transition from their previous Google Business Profile website.
For those who have not yet made the switch to a new website builder tool, it is advised to do so as soon as possible. Time is running out, and failure to act promptly may result in losing potential customers who encounter the “Page not found” error.
It is unfortunate that Google will no longer maintain the redirects indefinitely. Many businesses would have preferred if this feature remained available permanently. However, with the provided alternatives and adequate time for transition, businesses can adapt and continue to thrive online.
In conclusion, the recent update regarding Google Business Profile websites being redirected to Google Maps signifies a significant change in the online landscape for businesses. The transition period is limited, and businesses must act promptly to create new websites using alternative platforms. While the redirects are temporary, businesses have the opportunity to ensure a seamless transition and maintain their online presence effectively.
