Google CEO Sundar Pichai has announced an increase in search usage as a result of the company’s generative AI features. During the Q1 2024 Alphabet earnings call, Pichai stated that Google has served “billions of queries” and plans to expand the type of queries it can serve to users. The introduction of AI overviews in the U.S. and the UK has also contributed to an increase in search usage and user satisfaction.
Pichai emphasized that when things work well on the organic side, monetization usually follows. He expressed confidence in Google’s ability to manage the cost of serving these queries and improve latency and efficiency. There were concerns about monetization, but based on testing, Pichai is comfortable and confident in Google’s ability to handle the monetization transition.
Despite some skepticism about user satisfaction, all signs indicate that Google is moving towards a Search Generative Experience (SGE). Pichai noted that SGE will continue to evolve in 2024, and early confirmation of their thesis suggests that it will expand the universe of queries where Google can provide a mix of actual answers linked to sources across the web.
Pichai did not provide specific details about which types of queries or scenarios generative AI is working best for, but he mentioned that they are mainly tackling complex queries where SGE can improve the experience. Google has already served billions of queries across various categories, and user feedback and metrics are indicating an improved user experience.
When asked about the impact of AI on search volume or Google use cases, Pichai highlighted the positive moment for Search and the opportunity to evolve the product in a profound way. He emphasized that Search is a unique experience that allows users to find answers, explore more, and get perspectives from across the web. Pichai believes that Google is well-positioned to continue innovating and providing a positive user experience.
Overall, the information provided by Pichai suggests that Google’s generative AI features and AI overviews are contributing to increased search usage and user satisfaction. The company is confident in its ability to manage the cost, improve latency, and monetize these features effectively. As Google continues to evolve its Search Generative Experience, users can expect more innovative ways to find answers and explore information across various categories.
