How AI Enhances Content Repurposing: Efficiently Optimizing Blog Roundups and Skyscraper Posts
In today’s digital age, content creation has become easier and more efficient with the help of artificial intelligence (AI). AI tools can streamline the process of creating blog roundups and skyscraper posts, two effective content formats that can earn prominent positions in search results pages and drive traffic. This article explores the concept of leveraging AI tools to enhance content repurposing and provides insights into specific AI tools designed for content creation, image generation, and video production.
Blog roundups and skyscraper posts are popular content formats that can bring together multiple expert views on a particular topic. A roundup article typically includes contributions from industry experts or repurposed content from existing articles. LinkedIn has even institutionalized this practice through Collaborative articles, where they invite experts to contribute based on their professional background and engagement on the platform.
On the other hand, the skyscraper technique, popularized by Brian Dean at Backlinko, is a link building technique that involves finding link-worthy content, creating something even better, and reaching out to the right people. While it is primarily a link building technique, the skyscraper approach can also incorporate known entities and semantic search considerations to improve search engine rankings.
AI tools can significantly enhance the workflow for creating blog roundups and skyscraper posts. By using AI tools for content summarization, analysis, and repurposing, the process becomes more efficient and less time-consuming. The “AI sandwich” approach is recommended, where humans provide prompts, AI tools generate content, and then humans edit and fact-check the output to ensure quality and accuracy.
Repurposing content with AI involves several steps, including identifying the reference articles, summarizing them using AI tools like ChatGPT or Gemini, assembling the summaries into a primary document, analyzing the document for common strategies or techniques, and finally creating a unique article based on the analysis to stand out in search results.
Content repurposing is not limited to written content. AI tools can also be used to repurpose old blog posts, evergreen content, long-form content, and even to create different content formats like videos or social media posts. By repurposing existing content, marketers can give old posts new life and extend their reach by targeting different audiences across multiple platforms.
Using AI tools for content creation, image generation, and video production can significantly enhance the efficiency and quality of the repurposing process. AI-powered text tools like ChatGPT, Claude.ai, and Gemini can assist in ideation, outlining, and content creation. AI SEO tools like Surfer SEO and ZimmWriter provide data-driven suggestions for optimizing content and creating derivative articles. AI image creation tools like DALL-E, Midjourney, and Stable Diffusion can generate high-quality images based on natural language prompts. AI video creation tools like Steve.AI, Wave.video, and D-iD can automate the video production process and create engaging visual content.
In conclusion, AI tools have revolutionized the process of content repurposing by streamlining tasks like summarization, analysis, and production. By combining human expertise with AI capabilities, marketers can create trustworthy and helpful content that stands out in search results. Repurposing content using AI not only saves time and resources but also allows marketers to target different audiences across various platforms and formats. With the right AI tools and strategies, content repurposing becomes a powerful technique for driving traffic and improving search engine rankings.
