Google Analytics 4 (GA4) has recently introduced a new default Google Ads report, providing users with simplified data access and actionable insights. This update aims to make it easier for advertisers to optimize their campaigns effectively and improve their overall performance.
To access the new report, users need to link their GA4 profile with their Google Ads account. Once linked, the report can be found in the Advertising section of GA4’s performance reporting, under the “Performance” tab and then “Google Ads”.
The introduction of this default Google Ads report is seen as a significant improvement in GA4, as it was previously only available in GA4’s predecessor, Universal Analytics. This means that users can now easily analyze what is working well and identify areas that require improvement within GA4 itself, without needing to switch between different platforms.
The first person to spot this new report was Thomas Eccel, a Senior Performance Marketing Manager and Google Ads expert. He shared a preview of the report on X, highlighting its usefulness for advertisers.
Google has confirmed the addition of this report and explained that it is part of its Advertising workspace update. A spokesperson from Google stated that users who currently run ad campaigns or monetize their properties with ads need to ensure that their ads accounts are linked to continue receiving these actionable insights. Users who have not linked their accounts will be prompted to do so when accessing the report.
Overall, the introduction of the new default Google Ads report in GA4 is a welcome addition for advertisers. It streamlines the process of accessing data and provides valuable insights that can help optimize campaigns more effectively. By having this report readily available within GA4, advertisers can save time and effort in analyzing their campaign performance and make data-driven decisions to improve their advertising strategies.
For more information about the GA4 Advertising workspace update and other related topics, readers can refer to Search Engine Land’s detailed report. Stay updated with the latest news and insights by adding Search Engine Land to your Google News feed.
About the author: Nicola Agius is the Paid Media Editor of Search Engine Land, having joined the team in 2023. With over 15 years of experience in journalism, she has covered various topics including paid media and retail media. Prior to her role at Search Engine Land, she served as the SEO Director at Jungle Creations and has worked with several reputable publications. Nicola has also co-authored a bestselling book on mastering in-house SEO with SEO agency Blue Array.
