Pinterest, the popular image-sharing platform, is making its mark in the streaming world with its new cooking series, Deliciously Entertaining. The show, which will premiere on the Tastemade streaming channel on February 23, aims to provide viewers with an interactive and shoppable experience.
Video has become an increasingly important tool for consumers when making online purchases, with 93% stating that it is helpful, according to a study by video creator Animoto. Recognizing this trend, Pinterest is giving brands the opportunity to showcase their products on streaming shows, allowing them to reach a highly-engaged audience and potentially increase conversions.
During each 22-minute episode of Deliciously Entertaining, viewers will have the ability to scan an on-screen QR code to access a Pinterest board with shoppable Pins. This board will contain everything needed to recreate the show at home, including recipes, DIY tutorials, and inspirational Pins related to the episode’s theme. This interactive feature provides a seamless shopping experience for viewers, making it easier than ever to discover and purchase products.
The show will be hosted by Danni Rose, who will be joined by celebrity guests such as Lance Bass, Asia Jackson, and Joy Cho. Joy Cho, who has the most followed account on Pinterest with over 15 million followers, brings a wealth of inspiration and creativity to the show. Together, they will take inspiration from Pinterest to plan menus and create homemade decor, showcasing the endless possibilities that the platform offers.
In a grand finale celebration on June 21, Deliciously Entertaining will premiere on Amazon Live for a special “shop the show” companion episode. This collaboration with Amazon further solidifies Pinterest’s position as a product discovery platform and provides an enhanced shopping experience for viewers.
Pinterest’s Global Head of Programming and Originals, Nadine Zylstra, expressed excitement about the new cooking series, stating that it is all about finding inspiration and taking action to expand horizons. She hopes that Deliciously Entertaining will inspire viewers to try something new and embrace the creativity that Pinterest offers.
By expanding its original content and integrating shoppable Pins, Pinterest aims to attract a wider audience and provide a comprehensive platform for both inspiration and shopping. The launch of Deliciously Entertaining marks an exciting new chapter for the platform and further establishes its presence in the streaming world.
For more information about Pinterest’s new cooking series and its plans for original content, you can read their full announcement. Don’t miss out on the opportunity to discover new recipes, DIY ideas, and products to enhance your cooking and entertaining experiences.
