Instagram is always looking for ways to enhance the user experience and provide more features for brands and content creators. Recently, they started testing two new features that have the potential to revolutionize the platform’s capabilities: Backdrop and Get Orders.
Backdrop is an AI background editing tool designed specifically for Stories. This feature automatically identifies the main focus of your photo or video and removes the background. You can then choose from a carousel of options to select a new background or create one by inputting a prompt. For example, if you type in “National Park,” Backdrop will generate a background related to that theme. What’s even more interesting is that when you share the Story, the prompt becomes a sticker that others can use as well. This allows for greater creativity and customization within Stories.
To help users navigate this new feature, Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, shared a screenshot on Threads showing where the Backdrop feature is located within Instagram. It can be found under the sticker menu, positioned between “Add Yours” and “Add Yours Templates.” This makes it easily accessible and user-friendly.
The second feature being tested is called Get Orders. This sticker, flagged by Satiné co-founder Ahmed Ghanem, allows content creators and brands to create a product, link it to their story, and receive orders directly. Essentially, it provides an avenue for driving sales through Instagram content without the need to set up an Instagram Shop. Ghanem shared a screenshot of the Get Orders sticker, showcasing its functionality.
These new features have the potential to greatly benefit marketers and businesses. The Backdrop tool, in particular, allows for more experimentation and creativity when it comes to creating ads. Marketers can try out different backgrounds until they find the perfect one that aligns with their brand and message.
On the other hand, the Get Orders feature simplifies the sales process by enabling direct orders through Instagram content. This eliminates the need for users to navigate to a separate website or online shop to make a purchase. It’s a simple and free way to boost sales and increase conversions.
Overall, Instagram’s introduction of the Backdrop and Get Orders features demonstrates their commitment to providing innovative tools for brands and content creators. These enhancements have the potential to transform the way businesses utilize the platform for marketing and sales purposes.
For more information and tips on creating effective Instagram ad creatives, be sure to read our guide. As Instagram continues to evolve and introduce new features, it’s important for marketers to stay up-to-date and leverage these capabilities to their advantage.
In conclusion, Instagram’s new background editing tool, Backdrop, and in-stream ordering feature, Get Orders, are exciting additions to the platform. These features offer enhanced creativity, customization, and sales opportunities for brands and content creators. As Instagram evolves, it’s crucial for marketers to embrace these new tools and leverage them to drive success in their campaigns.
