Global WordPress Summit: Tips for Successful Execution

The WP Summit: A Comprehensive Resource for Building a Profitable WordPress Site

The WP Summit is a global virtual event that brings together 28 experts on WordPress and online business. Created by Jan Koch, an online business consultant, the summit aims to provide a free, comprehensive resource for building a WordPress website from scratch and scaling it to a profitable online business.

The Secret Planning Phase of the WP Summit

Jan Koch kept his plans for the WP Summit secret, only sharing them with his friend and mentor Navid Moazzez. He wanted to ensure that the speaker line-up was incredible, so he reached out to influencers and popular entrepreneurs. The result was an impressive list of speakers, including Jason Cohen (founder of WP Engine), Rand Fishkin (founder of Moz), Tony Perez (co-founder of Sucuri), Dan Norris (co-founder of WP Curve), Oli Gardner (co-founder of Unbounce), Navid Moazzez (host of The Branding Summit), and many more.

The Tools Behind the WP Summit

The WP Summit is built on a few pillar tools that extend the functionality of WordPress. The theme used is The Ken by Artbees, which is extremely flexible thanks to the Visual Composer and easy customization options for colors, fonts, and custom CSS/JS. The website also uses several plugins, including BackWPUp, CrazyEgg Heatmap Tracking, Easy Social Share Buttons, Yoast SEO and Analytics, W3 Total Cache, OptinMonster, Kraken Image Optimizer, Redirection, Wishlist Member, and WPBakery Visual Composer. The combination of these plugins is extremely powerful, with OptinMonster alone achieving a conversion rate of roughly 70%.

Free Interviews and a Global Vision

Jan Koch’s aim with the WP Summit was to create something that had an impact on a global scale. He wanted to offer all interviews for free for 48 hours after they were released, hoping to attract people from all over the world. This strategy was successful, with the website receiving traffic from 102 countries and more than 1,000 subscribers getting free access to the interviews.

The Power of WordPress

The WP Summit is a testament to the power of WordPress. Jan Koch is just a regular guy who is passionate about building online businesses and educating others on using WordPress. He believes that getting the most out of your WordPress site can help you generate more traffic, get more leads, and have a bigger impact on the world. The WP Summit is his contribution to this movement, and he hopes that it will become as established as WP Explorer in a few years.


The WP Summit is a comprehensive resource for building a profitable WordPress site. With its impressive speaker line-up, powerful tools, and global vision, it offers valuable insights and strategies for anyone looking to build an online business using WordPress. If you’re interested in attending the WP Summit, you can get your free ticket by visiting their website.

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