Top 10 WordPress Social Media Monitoring Tools

As a brand responsible for social media analysis, it is crucial to perform experiments to determine the best strategies for your social media marketing campaigns. Monitoring your audience’s behavior is the single most important thing you can do to make social media work for you and achieve maximum user engagement that generates more sales. To make social media work for you, you need to use specialized tools that can monitor these channels, including keyword tracking, analyzing user behavior, hashtags, URLs, and much more.

However, with so many tools available in the market, it can be challenging to pick the right one for your purpose. That’s why we’ve compiled a list of the top social media tools specifically designed to monitor your social media activities and help you make sound and effective strategies for your social network outreach.

1. Sprout Social

If you’re looking for cross-channel social media analytics, Sprout Social is an excellent choice. You can dive deep into the detailed social media performance of a single business or compare results across multiple social media channels at once. You can track all your social media channel analyses from a single location, including Facebook page impressions, Twitter link clicks, LinkedIn engagement, Instagram follower growth, Pinterest evaluation, and much more. Using Sprout Social, you can generate templated reports that will save your time, as well as customized ones that can fulfill your requirements of detailed in-depth analysis.

2. Hootsuite

Hootsuite is an easy-going social media management tool for scheduling your posts across all the social networking platforms you can think of. Using this inclusive tool, you can add a wide range of streams to each social data dashboard. Moreover, you can add columns, home, timeline, list, and also schedule to create streams based on filtering. The core component of Hootsuite is its streams. This can be more beneficial for analyzing Twitter and Facebook by setting up a stream filtered by mentions.

3. Buffer

Buffer is one of the most evolving social media scheduling tools that allow you to schedule content for Twitter, Instagram, LinkedIn, Facebook, and Pinterest. The good part of Buffer is its free account, which allows you to post on three social media accounts and schedule up to ten posts. There are three separate tools working behind Buffer. One is Buffer Publish, a scheduling tool for social media. Then comes Buffer Reply, a monitoring, and messaging tool for social media. And lastly, Buffer Analyze, an analytics tool for social media.

4. Awario

Awario is an online marketing tool that is designed to help take care of your brand value. This excellent tool is developed to monitor and identify your brand’s scalability online. You can learn more about how people think of your products and services. Awario analyzes contents from all over the internet as it can go through more than thirteen billion pages every day.

5. BuzzSumo

BuzzSumo is a subsidiary of Brandwatch that operates a bit differently than the other social media listening tools on this list. The excellent part of BuzzSumo is its capacity to identify the most popular content across social media, including Facebook, Twitter, Pinterest, Reddit, and so on. Using BuzzSumo, you can analyze your social media content in several ways.

6. Google Analytics

Google Analytics can consider as one of the most underrated social media monitoring tools that most of the site owners use. Many of the website owners use this tool just for monitoring the traffic flow but this tool isn’t developed only for monitoring traffic flow. Technically Google Analytics isn’t a social media tool, but still, it can be used to track different social media campaigns and even help you measure social ROI.

7. Keyhole

Keyhole is one of the best social media monitoring tools, especially for Twitter and Instagram users. Using this smart tool, you can look up keywords, hashtags, URLs, and usernames to analyze the user’s behavior. You can also see both the real-time and historical data very precisely.

8. Snaplytics

If you want to focus on Snapchat and Instagram stories, choosing Snaplytics could be an excellent option for you. This wonderful tool deals with different metrics like open and closing rates, allowing brands to see where the story engagement peaks, and you can know about the drop off rates as well.

9. Curalate

As most of the brands are trying their hands at direct social selling, you might be thinking the same for your brand as well. In this case, Curalate can serve your purpose through Instagram in the best possible way. It will serve as a hybrid storefront and maximize your sales using Instagram.

10. Brand24

Brand24 is a paid social media monitoring tool for marketers who are responsible for running different social media campaigns. It will provide a smart way to analyze social media data and save your countless hours. Using this powerful tool, you can monitor keywords relating to your brand value.

In conclusion, there are an abundance of social media monitoring tools out there in the market, but you can’t have a one-size-fits-all tool. Besides these third-party tools, you can use the inbuilt search analytics tool. The in-built tool may take time to work with; that’s why this article is scripted to make things easy for you. Take a close look at the list mentioned above and figure out the right tool for you. Every tool listed here bears a standard that will help in monitoring your social media presence as a whole.

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