Responsive design is an essential part of any digital marketing strategy, and one element that should not be overlooked is the use of white space. White space refers to the absence of content on a page, and while it doesn’t have to be white, it should be used effectively to improve the appearance and efficacy of a website. WordPress design is particularly good with white space, and there are many ways to use it to your advantage.
There are different types of white space, including micro and macro space. Micro space refers to the small amount of space between lines of text, while macro space refers to the larger spaces between page elements. Passive white space is automatic, while active white space is deliberately given more room between page elements for various reasons.
White space is used in web design for several reasons, including clarity, contrast, context, and framing. Clarity is important because over-cluttering a page can obscure the central messages you’re trying to convey. Contrast through white space can be used to highlight a particular element of a site, while context can be established by creating space to prevent the misapplication of context. Framing is purely aesthetic and can make images look better.
White space has been used in design for a long time and has its roots in early 20th-century China. It characterizes modernism and is a shorthand for elegance and quality. WordPress offers many custom theme options that can help with the use of white space, including ecommerce themes, clean themes, elegant themes, and flexible themes. The Total WordPress theme offers settings that can be used to add and customize active white space on your site, while Blank Canvas is a minimalist multipurpose theme.
The important thing with white space is to achieve a successful balance. You can’t risk overloading the screen and the user with too much all at once, but you also need to look like you have something to say and a service to give. The amount of white space to use can depend on what the website is about, and it’s best to err on the side of less rather than more. White space can be used to best effect with WordPress, whether you’re an expert designer or somebody who’s just setting out.
In conclusion, white space is an important element of responsive design that should not be overlooked. It can improve the appearance and efficacy of a website by providing clarity, contrast, context, and framing. WordPress design is particularly good with white space, and there are many ways to use it to your advantage. The important thing is to achieve a successful balance and use white space effectively to attract attention and facilitate meaningful communication.