This chapter focuses on various techniques to improve your WordPress SEO, including backlinking, page loading speed, guest posting, and optimizing for social shares. Organic backlinks are an effective way to improve your rankings, and cultivating an audience is a great way to get more of them. Responding thoughtfully to comments and questions, and linking to articles that you find interesting or useful can also help you get backlinks. Writing longer content is another way to improve your rankings, as Google tends to favor long-form content. Improving your site speed can also positively impact your rankings, as well as decrease your bounce rate and increase user engagement. Guest posting can be a fast way to build an audience, but it’s important to focus on quality over quantity and avoid spamming other websites. Using Google Authorship can also help improve your rankings, as it makes your name and face appear next to your search results in Google. Finally, optimizing for social shares is becoming increasingly important for search rankings, and using plugins and split-testing headlines can help increase your social reach. By following these techniques and remaining consistent, you can master the beast that is SEO and reap the rewards that come with it.