SEO is an essential marketing channel for businesses of all sizes, whether small, medium, or large. According to ahrefs, 68% of online experiences start with a search engine, and only 0.78% of searches make it to the second page and click on a search result. This means that if you want more traffic to your WooCommerce store, you need to optimize it for related search terms.
Search engines like Google, Yahoo!, or Bing direct users to the most relevant websites or pages. They take several factors, both technical and creative, into consideration to rank and list websites in a search result. SEO is the process of updating your website to rank high-up search results to get “free” or “organic” traffic.
Although it might sound complex, there’s a lot of research been done on SEO, and all you have to do is apply expert findings on your WooCommerce store to help it rank!
Your WooCommerce store is a collection of products that serve a particular purpose. You want certain products to rank when a user searches for them. For example, let’s say you sell hats. You want your blue hat product page to rank when someone searches for “blue hats”. But there could be hundreds of websites which sell blue hats. How do you ensure that your website ranks on top? As mentioned, search engines look for ranking signals to match a particular search term with a relevant result. For your WooCommerce product page, these ranking signals include the presence of the search term in the page URL, title, and content, the speed with which the page loads, the speed with which the page loads on a mobile device, links to the page from other websites, social popularity indicators, and a whole lot more.
No matter the kind of product you’re selling, understanding the right set of keywords your page needs to rank for is crucial. A keyword is a phrase a user is most likely to search for when looking for your product. For example, if you’re selling blue hats, the ideal keywords seem to be “blue hats”, “buy blue hats”, or “men’s hat blue”, or something along these lines. It’s not always easy to make a guess. The wiser alternative is to start with broad keywords (the ones you can think of) and then use keyword research tools to refine them.
Once you have the keywords figured out, you need to fix on one particular primary keyword and use that to update your content. You can use secondary keywords throughout your content. Do remember that keyword stuffing (over-use of a keyword) as a practice is dead. Place your keywords throughout the content wisely.
Once you have a primary keyword, you need to make sure it appears in the most important sections of your WooCommerce product page. The presence of a search term in a URL is considered as a strong ranking signal. The product URL should ideally contain your focus keyword. The focus keyword should be present in the product title to help the page rank. Your product page should contain a detailed description of your product with your focus or secondary keywords appearing 2-3 times throughout the content. Images and videos on your product page help better explain the product and engage the buyer. Reviews and ratings by customers are trust factors and are rated very highly by search engines.
Apart from content that’s present on your product page, search engines check for several other factors to help decide the page ranking. These include keywords in product page meta, optimizing for mobile devices, adding fresh content, and backlinks.
Search Engine Optimization is about making sure the right-kind of traffic reaches your product page. Apart from implementing the above, you might want to also optimize WooCommerce for performance, use some WooCommerce store improvement tips, and invest in HTTPS (among other things) to secure WooCommerce. Optimizing your WooCommerce product pages for search engines is a continuous process. Remember, the SEO mantra – optimize, analyze, update, and repeat!