WordPress is the most popular CMS in the world, powering over 455 million websites and accounting for more than 30% of the entire internet. However, simply having a WordPress site is not enough to attract an audience online. To stand out and get noticed by Google, you need to create optimized content that looks great, reads well, and caters to SEO. Here are four simple steps you can take to create content more efficiently on your WordPress site.
1. Avoid Formatting Errors and Improve Post Structure Using Wordable
Formatting is key to making your content pleasing to look at and easy to read. However, when you copy and paste content from Google Docs into WordPress, you may encounter formatting issues that must be fixed manually. Wordable is a tool that allows you to export any Google Docs document into WordPress in seconds, handling all of the HTML formatting that makes the publishing process stretch out. This tool gives you the flexibility to write your content where you want, allowing you to publish faster and beat your competitors to the punch.
2. Automate Internal Links with Link Whisper
Internal linking is essential for creating a web of interconnected content that helps Google’s search crawler understand the hierarchy of your content. Link Whisper is an AI-powered plugin that suggests internal links to you as you place your content into the WordPress editor. This tool can scan your copy and recommend linking based on what you’re talking about, identify orphaned pages, and even build links to a specific page using existing and future content.
3. Optimize Images in Real-time with WP Compress
Page speed is crucial for user experience and SEO. WP Compress is a tool and WordPress plugin that helps you speed up your website by compressing your images, CSS, and JavaScript. With its AutoPilot Mode, WP Compress automatically compresses and optimizes all of your existing and new images, increasing page loads by up to 80 times. This tool also provides detailed reporting and analytics, which can be personalized with your company’s logo.
4. Make Sure Your Post and Meta SEO Is On Point with Yoast
SEO is the backbone of any robust content distribution strategy. Yoast SEO is a popular WordPress plugin that allows you to optimize your content for SEO, readability, and flow. With Yoast, you can optimize the content and technical SEO features like meta titles, meta descriptions, and more. This tool also identifies related key phrases and synonyms that should be included in your content, identifies SEO opportunities through regular Yoast SEO “workouts,” and even has a social preview feature that lets you see how your content will look when shared on social media.
In conclusion, creating optimized content on your WordPress site requires more than just a way with words. You need to avoid formatting errors, handle internal linking, optimize your images to increase site speed, and optimize all of your pages for SEO. Fortunately, plugins like Wordable, Link Whisper, WP Compress, and Yoast can help you in all these areas, making the web content game much more accessible for SMBs and solopreneurs. Download these plugins to immediately boost the efficiency of all your WordPress content creation efforts.
