Microsoft Ads has recently expanded its Copilot trial to a larger group of advertisers, according to a report by Search Engine Land. This move comes as Microsoft continues to collect data, test, optimize, and work towards making Copilot more widely available.
The expansion of the Copilot program was first noticed by Thomas Eccel, a Senior Performance Marketing Manager and Google Ads expert. He spotted the tool within Bing Ads and shared a screenshot on X. This discovery has sparked interest among advertisers who are eager to learn more about this AI-powered tool.
So, what exactly is Copilot? It is a tool specifically designed for advertisers and agencies that leverages artificial intelligence to generate recommendations for assets such as product images, headlines, and descriptions. The way it works is simple – advertisers just need to describe the content they need, such as an image, and Copilot will generate suggestions based on that description.
This expansion of Copilot is significant for advertisers because it has the potential to simplify asset creation, save time, and provide inspiration for better-quality materials for their campaigns. With access to this tool, advertisers can have a helping hand in generating assets that are more effective in capturing the attention of their target audience.
Kya Sainsbury-Carter, the VP Global Partner & Retail Media at Microsoft Advertising, expressed excitement about the possibilities of generative AI in a statement back in September. She highlighted that generative AI creates new value and opportunities for advertisers, drives traffic for publishers, and delights consumers. This expansion of Copilot is a testament to Microsoft’s commitment to exploring the potential of AI and providing advertisers with innovative tools that can enhance their advertising efforts.
For those who want to dive deeper into the latest updates on Microsoft Copilot, Search Engine Land offers an article that provides more information on its features and capabilities. This article can be a valuable resource for advertisers who are interested in learning more about how they can leverage Copilot to improve their advertising strategies.
In conclusion, Microsoft Ads has expanded its Copilot trial to a larger group of advertisers, allowing them to access an AI-powered tool that generates recommendations for assets like product images, headlines, and descriptions. This expansion is a significant development for advertisers, as it can simplify asset creation, save time, and provide inspiration for better-quality materials. Microsoft’s commitment to exploring the potential of generative AI highlights its dedication to providing advertisers with innovative tools to enhance their advertising efforts.
