Are you aware of how many people are sharing your posts and pages on social media? Tracking social metrics can give you valuable insights into the popularity of your site and which pages or posts are working. Fortunately, it’s easy to add and track social metrics for your WordPress site. In this article, we’ll explore some of the best tools available to help you track your social metrics.
Why Track Social Metrics?
Social media is a strong measurement of credibility and search engine prowess. Tracking social metrics can help you understand how popular your site is, which pages or posts are working, and how you compare to your competition. Some of the key social metrics to track include:
– Reach: overall impressions, mentions, or other sources of visibility your posts might get (with or without engagement)
– Engagement: likes, comments, retweets, and any other interactions your audience has with your content
– Conversions: how many clicks on your social posts lead to completion of a goal (shop sales, newsletter subscriptions, etc.)
– Share of voice: this looks at how you compare to your competition and the influence you have
There are tons of other metrics to track such as audience growth, ROI, channels, response times, keywords, and more depending on your goals and what type of data you’re looking for.
Tools to Track Social Metrics
1. Sprout Social
Sprout Social is a premium service that offers tons of great features to monitor social metrics for your WordPress site with very little effort on your part. With Social Sprout, you can connect to your social media accounts to plan your publishing schedule, track and monitor post engagement, follow up with analytics, and even enable a listening feature to view detailed audience information (age, gender, device, and more).
The built-in social media reports make it easy to collect and interpret data, track your goals, and optimize your social media strategy. Sprout Social also offers specialized reports for grouped social accounts, tagged messages, competitors, paid advertising, and teams/tasks. There’s even a customizable report builder, 150+ metrics, advanced filtering, and a comparison option for you to get the most from your social data.
Compatible Platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn
Price: $249 per user per month with up to 5 social profiles
Hootsuite is another great tool to consider for your social metrics. With options for scheduling posts, curating content, monitoring performance, analytics, and even team management, it’s a comprehensive social media management platform. Hootsuite even offers a free 30-day trial which makes it an especially great option if you just want to give monitoring your metrics a try for the first time.
Once connected to your accounts, you’ll be able to view reports for your posts, engagement, performance, timeframes, and more. With over 200 metrics to choose from, you can customize your reports to be tailored to your needs, making it even easier to optimize your strategy. Hootsuite also integrates with other social metric tools like Brandwatch, Unmetric, Weibo, and others for further ROI analytics.
Compatible Platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn
Price: $99 per month for one user with up to 10 social accounts
SEMrush is a comprehensive SEO tool that includes auditing, position tracking, competition intelligence, backlinks, analytics, and even a social media toolkit. With the SEMrush social media toolkit, you can link your account to your Facebook, Instagram, and LinkedIn to schedule your posts, create ads, boost posts, and track your competitors. Plus, you’ll be able to see intuitive reports that give insight into which posts are being found when, if they’re engaging your audience, creating conversions, and more. Plus, as mentioned, SEMrush offers a whole truckload of SEO optimization features that you can use in conjunction with the social metrics to further perfect your online marketing strategies.
Compatible Platforms: Insights only available for Facebook, Instagram, and LinkedIn (other features also compatible with Twitter, YouTube, Pinterest)
Price: $119.95 per month for a Pro plan, which allows monitoring for up to 50 social profiles
Check Your Reports
Now it’s time to see how you’re performing. Use your social metrics to look for which posts are the most popular. Make note of which social media platforms (Facebook, Twitter, Pinterest, etc.) make up the majority of the shares for that post. This will help you decipher content that is the most popular. You can then formulate future posts based on what your audience is most likely to enjoy and share, and you’ll have the knowledge of which social platforms are most useful for your website.
Of course, you can do this all yourself. It’s entirely possible to manually track your posts, comments, social media posts, likes, re-shares, followers, and more. In fact, Social Media Examiner has a great 10-step guide on how you can create your own spreadsheet to track all of the important metrics. But this is labor-intensive and time-consuming. Which is why using one of the above-mentioned tools is what we’d recommend if you’re serious about keeping tabs on your own social metrics.
Social media metrics are not nearly as complex as managing overall site statistics in something like Google Analytics. But since social media plays such a huge role in credibility and search engine rankings, it’s wise to keep a social media metrics tool in your arsenal. Each of the services mentioned offer social metrics you can use to improve your social media strategy, but depending on your needs (or budget) you might choose one over the other. Sprout Social offers the most when it comes to analytics and reporting (especially if you upgrade to their Professional plan $150/mo). But if your budget is limited, Hootsuite with its affordable pricing and wealth of features could be preferable. Or instead, if you want to monitor your SEO and social with the service, then SEMrush might be a better fit.