Tracking your competition is crucial for any business or website to stay ahead of the game. With the help of online tools, it’s easier than ever to keep tabs on your competition and stay up to speed with the latest trends and events. In this article, we’ll explore some of the best online tools to track your competition.
1. Google Alerts
Google Alerts is a free tool that allows you to monitor any keyword you want, including your name, business, or competition. You can customize your search words and specify the sources you want Google to monitor, such as blogs, news, videos, or discussions. Google Alerts will alert you via email whenever your keywords are mentioned on the web, even if they are mentioned as a link.
By using Google Alerts, you can keep track of social mentions of your company and know how visible your competition is.
2. Site Explorer
Site Explorer is a tool that helps you identify the top websites in your niche by researching backlinks and domain authority. By comparing your backlink profile with that of your competitors, you can get a fair idea of how to improve your own backlink profile and boost your SEO.
Link Explorer, which is still in beta, is set to replace Site Explorer with more refined algorithms to determine domain authority and analyze backlinks. With a free Moz account, you can raise 10 queries a month and track both your own and your competitor’s URLs.
3. Tools that help find out CMS/Themes/Plugins
To implement features from other websites on your own, you need to know what software was used by that website. Online tools like What CMS and IsItWp can help you find out what CMS, theme, or plugins a website is using. What WordPress Theme is That is another tool that helps you find out the theme or plugins used by any WordPress website.
builtWith is a website profiler tool that reveals a number of technologies used on any page, including analytics, advertising, hosting, CMS, and more. It covers over 25,000 internet technologies and helps you keep track of internet technology usage changes on a weekly basis. You can filter results by location, traffic, vertical, and more to gather the information you need about other websites to improve your own sales intelligence and market share.
SimilarWeb gives you an overview of any website you feed in, including your own or your competitor’s. You can compare two websites on a page-by-page basis and rank your website in terms of traffic it receives globally, as well as on a country and category basis. It breaks up the traffic into many groups, including traffic from mobiles/desktops, total visits over a period of time, duration of visit, bounce rate, and the number of pages per visit. You’ll also find out about total percentage of traffic generated by each social channel and other websites which your users also visit.
Alexa is a page ranking tool that allows you to compare traffic metrics of multiple websites and track your competitor’s keywords and links. It also offers a basket of competitive analysis tools, including audience overlap, top sites, find similar sites, sites linking in, unique visitors, site screener, and top sites.
In conclusion, tracking your competition is essential for any business or website to stay ahead of the game. By using these online tools to track your competition, you can stay up to speed with the latest trends and events in your niche, benchmark your own performance against your competitors and peers, and potentially generate new leads as you optimize your own site.