The trend of developing WordPress plugins that incorporate AI and machine learning is on the rise. Companies are creating WordPress-friendly tools that look like the existing marketing and e-commerce options in the WordPress plugin store, but perform better with the power of artificial intelligence. If you’re considering investing in AI for your e-commerce business, look no further than your WordPress plugin search page. Here are some ways to utilize e-commerce AI to improve your e-commerce brand.
1. Improve Product Recommendations
E-commerce AI tools can provide better product recommendations for customers. These recommendation engines are becoming more advanced and don’t just show random products because a customer looked at one page. These bots show specific colors and other products based on certain brands. Some tools take this a step further by showing items customers buy together – meaning shoppers walk away with a bundle of products while they’re at it.
The North Face recently took personalized shopping to the next level with IBM’s Watson. Customers answer a series of questions and the bot presents options based on their answers. Watson checks the weather of your location and then narrows the results based on your planned activities and fashion preferences. Thus reducing the chance that customers get lost using their website and bounce.
Recomendo is one tool that uses AI to suggest content and other pages for your site visitors. It can keep people on your pages longer and help them find what they need.
2. Address Customer Problems Through Chatbots
Modern chatbots listen, provide dynamic answers, and learn to respond better over time. By the year 2020, 85% of all customer service interactions will be conducted through chatbots. Furthermore, 27% of people say they don’t know whether their last customer experience was with a human or robot. If you’re looking to improve your customer service experience on your e-commerce page but aren’t sure you can handle the stress of online chat systems, consider investing in an AI plugin instead.
Acobot Web Assistant is a fully automated and powerful chatbot option. The plugin works to lower your bounce rate and extend your customers’ time on site. My Chatbot is also popular because of its branded overlays and customizable options. This quick and easy AI-powered chatbot supports quick replies, images, and hyperlinks (via HTML). Plus, the included shortcode and widget make it easy to add to any specific page or sidebar on your e-commerce site.
3. Learn More About Your Customers
Your goal as a marketer or e-commerce manager is to harvest data about your target audiences and customers so you can sell to them better. AFS Analytics lets you customize your analytics layout so you can see the metrics that are important to you. It also recovers ‘not provided’ keywords from Google. These predictions get better over time because of the machine learning tools. With this information, you can make better marketing decisions and target valuable keywords that drive more traffic and sales.
You can also use customer data to create customized offers based on location. An easy way to add this to your e-commerce site with the Darwin Pricing Integration. This plugin uses data collected by Darwin Pricing so your online store can compete with local retailers. Discounts and promotions are geo-targeted for the best possible results in various locals, with no effort on your part.
4. Catch Spam Comments and Fake Reviews
Almost every WordPress page uses Akismet (arguably the best spam plugin for WordPress) to catch spam bots from posting on your page. This prevents your team from reviewing and removing hundreds of spam comments each day. However, few realize that this plugin actually uses AI to learn how spammers sound to better flag bad comments or reviews. It even flags human-written content and spammers who aren’t bots because it can recognize content that has a sordid agenda other than just posting on your page.
Akismet also highlights the difference between artificial intelligence and machine learning. AI follows a set of rules and takes action based on the information it has. However, machine learning makes its own rules and expands on what it knows. For example, an AI tool might flag a comment with bad grammar as spam. However, a machine learning tool will learn when bad grammar is from a spammer and when it is from a customer typo.
Wrapping Up E-Commerce AI for WordPress
Now that you know the differences between big data, artificial intelligence, and machine learning you can confidently search for e-commerce AI solutions and plugins for your WordPress powered online store. It’s up to you whether you want to explore this tool further with additional plugins to see how they improve the customer e-commerce experience, and your bottom line.