Adding videos to your WordPress website may seem intimidating at first, but it’s actually quite simple. In this guide, we will show you how to add videos to your WordPress site and discuss the benefits of incorporating video into your marketing strategy.
Why should you include video in your WordPress marketing arsenal? Well, let’s look at some statistics. People watch over 5 billion videos on YouTube per day, users watch over 100 million hours of video on Facebook per day, and 82% of Twitter users watch videos on the platform. These numbers clearly show that video is a powerful medium that can reach a wide audience.
But the benefits of video marketing go beyond just reaching more users. Adding video to your website can increase brand awareness, help you reach a targeted audience, provide clearer product demonstrations, improve your search rankings, offer a better return on investment, build emotional connection and trust, lead to more conversions, and complement the rest of your content to provide a rich user experience on your WordPress site.
Now that we understand the benefits of video marketing, let’s learn how to add videos to your WordPress site. You don’t need to install any plugins – WordPress has built-in video integration features that make the process easy.
To add a video to your WordPress site, first upload the video to a platform like YouTube or Vimeo. Once you have the video URL, navigate to the page or post where you want to add the video. If you’re creating a new page, go to Pages > Add New on your WordPress admin menu.
In the page editor, there are two ways to add a video. You can either inline the video by pasting the YouTube URL on its own line, or you can use Gutenberg’s video block. Both methods are easy to use and give you options to customize the video’s alignment, size, and other settings.
If you prefer to have the video in a sidebar or footer instead of the main page content, you can add it to a WordPress widget. Simply go to Appearance > Widgets, choose the Text widget, select the widget area where you want to place the video, and paste the YouTube video URL.
It’s important to note that while adding videos to your WordPress site is easy, it’s recommended to use a third-party service like YouTube or Vimeo to host your videos. This allows you to take advantage of the traffic and backlinks from these sites, as well as make it easier for users to discover and share your videos. Additionally, hosting large video files directly on your WordPress site can cause storage and bandwidth issues.
In conclusion, adding videos to your WordPress site is a simple process that can greatly enhance your marketing strategy. With the benefits of video marketing and the easy integration features of WordPress, there’s no reason not to incorporate videos into your website. So start creating high-quality videos and watch your brand awareness and conversions soar!
