How to Prevent & Recover Abandoned Carts for WordPress
eCommerce is not for the faint of heart. It’s a tough gig that comes with multiple cogs that need constant oiling. But you’re the hardworking type and you’ve done your job. Still, something isn’t quite right. You’re attracting customers and all, but your bank balance isn’t reflecting all of your hard work. You have a high number of abandoned carts on your WordPress website.
Abandoned carts are a common problem for eCommerce websites. It’s when a customer adds items to their cart but doesn’t complete the purchase. This can happen for various reasons, such as unexpected shipping costs, complicated checkout processes, or simply a change of mind. Whatever the reason, it’s frustrating for eCommerce store owners as it means lost sales and revenue.
But fear not, there are ways to prevent and recover abandoned carts on your WordPress website. In this article, we’ll explore some effective strategies to help you reduce the number of abandoned carts and increase your sales.
1. Simplify your checkout process
One of the main reasons for abandoned carts is a complicated checkout process. Customers want a quick and easy checkout experience, so if your checkout process is too long or complicated, they may abandon their cart. To prevent this, simplify your checkout process.
Use a one-page checkout process that includes all the necessary fields, such as shipping and billing information, payment details, and order summary. Also, consider offering guest checkout so customers don’t have to create an account to complete their purchase.
2. Offer free shipping
Shipping costs can be a major turn off for customers. If they add items to their cart and then see unexpected shipping costs at checkout, they may abandon their cart. To prevent this, consider offering free shipping.
You can offer free shipping on orders over a certain amount or for specific products. This can encourage customers to add more items to their cart to qualify for free shipping, increasing your sales.
3. Send abandoned cart emails
Abandoned cart emails are a powerful tool for recovering lost sales. When a customer abandons their cart, you can send them an email reminding them of the items they left behind and encouraging them to complete their purchase.
To set up abandoned cart emails on your WordPress website, you can use a plugin like WooCommerce Abandoned Cart Recovery. This plugin automatically sends emails to customers who abandon their carts, reminding them of their items and offering incentives to complete their purchase.
4. Offer discounts and incentives
Offering discounts and incentives can be a great way to encourage customers to complete their purchase. You can offer a discount code or free gift to customers who complete their purchase within a certain timeframe or on their next purchase.
To set up discounts and incentives on your WordPress website, you can use a plugin like WooCommerce Dynamic Pricing & Discounts. This plugin allows you to create custom pricing and discount rules based on various criteria, such as cart subtotal, product quantity, and customer role.
5. Provide live chat support
Live chat support can be a valuable tool for preventing abandoned carts. If a customer has a question or concern during the checkout process, they can quickly get in touch with your support team through live chat.
To add live chat support to your WordPress website, you can use a plugin like Tawk.to Live Chat. This plugin allows you to add a live chat widget to your website and communicate with customers in real-time.
6. Optimize your website for mobile
More and more customers are shopping on their mobile devices, so it’s important to optimize your website for mobile. If your website is not mobile-friendly, customers may have difficulty navigating your site and completing their purchase.
To optimize your website for mobile, use a responsive WordPress theme that adjusts to different screen sizes. You should also test your website on various mobile devices to ensure it’s easy to use and navigate.
7. Display trust badges
Trust badges can help build trust with customers and encourage them to complete their purchase. Trust badges are symbols or logos that indicate your website is secure and trustworthy.
To display trust badges on your WordPress website, you can use a plugin like TrustPulse. This plugin allows you to display social proof notifications, such as recent purchases or sign-ups, to build trust with customers.
In conclusion, abandoned carts are a common problem for eCommerce websites, but there are ways to prevent and recover lost sales. By simplifying your checkout process, offering free shipping, sending abandoned cart emails, offering discounts and incentives, providing live chat support, optimizing your website for mobile, and displaying trust badges, you can reduce the number of abandoned carts on your WordPress website and increase your sales.
