Are you looking for a way to engage your website visitors and keep them on your site longer? Consider implementing a forum into your WordPress website. While social media platforms like Facebook and Twitter are great for engagement, forums have several advantages, including the ability to keep visitors on your site, control settings and features, and organize discussions into searchable threads.
Setting up a forum on WordPress is easy with the bbPress plugin, which is free and integrates smoothly with most WordPress designs. However, managing a forum requires ongoing effort to keep it well-organized and engaging for users. Here are some tips for managing a successful WordPress forum:
1. Establish Community Guidelines
Clear guidelines are essential for creating a productive forum. Make sure to establish rules for behavior expectations, personal interaction guidelines, confidentiality, and security. Monitor participant behavior and block those who do not follow the rules.
2. Engage Your Audience With Prompts
Entice people to start posting and interacting with others in your forum by prompting them with topics or questions that they are already interested in. Repurpose common questions you get from users across platforms, consider your user’s goals on your site, talk to your customer care team or anyone on the front line with customers, or look at your social media platforms and other marketing channels to see what’s performing well.
3. Moderate Postings & Block Spam
To keep spam and inappropriate posts out of your forum, you’ll have to do some moderating. Keep a record of users that have been causing any issues and take action if necessary. Move off-topic conversations to another general thread to avoid it getting out of hand, blacklist any words you don’t want to see in the chats, and use spam blocking plugins like Akismet.
4. Provide Great Search Features
A huge benefit of having a forum is that content threads are well-organized and easy to search. Make sure to add an on-site search feature and test its functionality. Use plugins that offer add-ons to improve or expand search functionality, like SearchWP’s advanced search add-on feature.
5. Protect & Secure User Data
6. Add Community Enrichment Features
Make engaging with the forum as fun and rewarding as possible by adding custom avatar support for personalization, setting up email notifications, and using gamification to engage your users. Encourage activity by implementing achievement-based badges and reward users who exemplify good behavior with a promotion to “Group moderator.”
Implementing a forum into your WordPress website can be an effective tool for engaging site users. With these tips for managing a successful WordPress forum, you can keep your forum well-organized and engaging for users.