How to Set Up Pinterest Rich Pins for your WordPress Website
If you’re using Pinterest to share your WordPress content with your audience, you need to be using Rich Pins. Rich Pins are a powerful tool that allows you to add extra information to your pins, making them more interesting and engaging for your audience. In this article, we’ll show you how to set up Pinterest Rich Pins for your WordPress website.
What are Pinterest Rich Pins?
Pinterest Rich Pins are a type of pin that includes extra information about the content being pinned. There are four types of Rich Pins: product, recipe, article, and app. Each type of Rich Pin includes different information, such as pricing information for products or ingredient lists for recipes.
Rich Pins are designed to make it easier for Pinners to discover and save content that they’re interested in. By providing more information about your content, you can make your pins more attractive and engaging, which can lead to more saves, clicks, and traffic to your website.
Why should you use Pinterest Rich Pins?
There are several reasons why you should use Pinterest Rich Pins for your WordPress website:
1. Increased visibility: Rich Pins are more likely to be seen by Pinterest users because they stand out from regular pins. They also include more information, which can make them more appealing to users.
2. Improved engagement: Rich Pins provide more context and information about your content, which can lead to increased engagement from Pinterest users. This can result in more saves, clicks, and traffic to your website.
3. Better analytics: Rich Pins provide more detailed analytics than regular pins, which can help you understand how your content is performing on Pinterest.
How to set up Pinterest Rich Pins for your WordPress website
Setting up Pinterest Rich Pins for your WordPress website is a simple process that involves adding some code to your website. Here’s how to do it:
Step 1: Verify your website with Pinterest
The first step in setting up Rich Pins is to verify your website with Pinterest. This involves adding a meta tag to your website’s header. Here’s how to do it:
1. Log in to your Pinterest account and go to your profile.
2. Click on the three dots in the top right corner and select “Settings.”
3. Scroll down to the “Claim” section and click on “Claim Website.”
4. Enter your website’s URL and click “Claim.”
5. Follow the instructions to verify your website by adding a meta tag to your website’s header.
Step 2: Add Rich Pin metadata to your website
Once you’ve verified your website with Pinterest, you need to add Rich Pin metadata to your website. This involves adding some code to your website’s header that tells Pinterest what information to include in your Rich Pins.
There are two ways to add Rich Pin metadata to your website: manually or using a plugin. Here’s how to do it manually:
1. Open your website’s header.php file in a text editor.
2. Add the following code to the header.php file, just before the closing tag:
3. Replace “Your description here” with a brief description of your website or content.
4. Save the changes to the header.php file and upload it to your website.
If you prefer to use a plugin, there are several options available, such as Yoast SEO or Pinterest Verify and Rich Pins. These plugins make it easy to add Rich Pin metadata to your website without having to edit any code.
Step 3: Test your Rich Pins
Once you’ve added Rich Pin metadata to your website, you need to test your Rich Pins to make sure they’re working correctly. Here’s how to do it:
1. Go to the Pinterest Rich Pin Validator.
2. Enter the URL of a page on your website that has Rich Pin metadata.
3. Click “Validate.”
4. If the validator detects any errors, fix them and validate again.
5. Once the validator confirms that your Rich Pins are working correctly, you’re done!
Conclusion
Pinterest Rich Pins are a powerful tool that can help you increase visibility, engagement, and traffic to your WordPress website. By providing more information about your content, you can make your pins more attractive and engaging to Pinterest users. Setting up Rich Pins is a simple process that involves adding some code to your website’s header. Once you’ve set up Rich Pins, be sure to test them to make sure they’re working correctly. With Rich Pins, you can take your Pinterest game to the next level and drive more traffic to your WordPress website.
