If you’re a WordPress user, you’ve probably heard about the power of Pinterest to drive free traffic to your website. Pinterest is a visual search engine and social media platform that allows users to harness the power of both SEO and social sharing opportunities in one place. With around 322 million active users every month, Pinterest is one of the fastest-growing social sites and one of the most significant sources of free website referrals.
To optimize your WordPress blog content for Pinterest, you need to follow a few simple steps. First, you need to create a Pinterest Business account or convert your current personal account to business. Then, you need to confirm your website URL. If you’re using a plugin like Yoast SEO, this is super easy – just copy the code from Pinterest and paste it in the “Pinterest” tab under Yoast’s social settings. After you finish confirming your site on Pinterest, you’ll be ready to start using rich pins.
However, to make this initial hard work payoff, WordPress users also need to optimize individual blog posts. By taking the steps suggested below, your content will be pinnable and more likely to increase virtual footfall to your post, and likelier still to increase conversions.
The first step in optimizing your blog content for Pinterest is to focus on the image. Pinterest is predominantly a visual search engine, and users can’t distribute content via the platform unless it includes an image. Therefore, if your content doesn’t have a picture, you’re missing out on the opportunity for free web traffic. To make your content pinnable, you need to create an image optimized for Pinterest within your post.
What makes a pinnable image? The right dimensions, a relevant image, including the title of your blog post, adding your WordPress website details, and keeping the entire image on brand. You can use existing Canva templates and source free images from stock websites like Unsplash and Pexels. Using a customizable Pinterest template means all you have to do is edit the text, add your WordPress details, and amend the colors. You can also change the image if you’d like to, which is especially helpful if you wish to include a specific product photo. Either way, the groundwork has been done for you, which is a massive time-saver.
When you upload your Pinterest image to a blog post, it’s tempting to make it the first image on the page. While it is best to include it towards the start of the post to remind readers to pin your content, you’ll still want a general featured image first that will be used as a part of your default Open Graph Meta Data. For your pinnable image, aim for within the first two paragraphs of your post. You can also edit the caption to say something like “Hey, friends, don’t forget to pin me for later.”
Don’t forget to amend the alt text of your pin image! The alt text is what shows underneath your pin on Pinterest as the description. Instead of using a generic description, include a juicy introduction to the post that will get people excited when they see it distributed via Pinterest. Plus, if you have some keywords, you’ll also tick that SEO box like a champ.
Encouraging people to share your content is another essential step in optimizing your WordPress blog content for Pinterest. The more people share your blog content on Pinterest, the more potential for increased traffic referrals back to your WordPress site. So aside from including the all-important pinnable image within your post, you need to remind readers to share your content politely. You can achieve this with a plugin like jQuery Pin It Button or Social Warfare.
In conclusion, optimizing your WordPress blog content for Pinterest is essential to drive free traffic to your website. By following these simple steps, you can make your content pinnable and increase virtual footfall to your post. Remember to make your content valuable and consistent, and you will reap the rewards.