Microsoft is making big moves in the advertising world by expanding its Advertising Editor to include video and Connected TV (CTV) ads. This means that advertisers can now manage their video campaigns in bulk, making the process of reaching audiences even easier. Not only that, but Microsoft is also including Netflix in its CTV network across 10 countries.
This expansion is significant because it allows advertisers to streamline their video campaigns and reach highly engaged audiences who are watching Netflix’s award-winning content. With the ability to manage campaigns in bulk and directly upload video creative, advertisers can now efficiently create and manage their video ads.
One of the key features of this expansion is the auto-created device targeting based on campaign type. This means that advertisers don’t have to worry about manually selecting which devices their ads will appear on. Microsoft’s Advertising Editor will automatically target the appropriate devices based on the campaign type, saving advertisers time and effort.
Another exciting aspect of this expansion is the availability of Netflix inventory for CTV campaigns. Advertisers in the U.S., Canada, Brazil, Mexico, U.K., France, Germany, Italy, Spain, and Australia can now include Netflix in their CTV campaigns. This opens up a whole new audience for advertisers to reach, as Netflix is a popular streaming platform with a large user base.
Microsoft’s network spans from web browsing to popular streaming platforms like Netflix and Hulu. This means that advertisers can now put their brand messages “front and center” everywhere, reaching audiences across various digital networks. This expanded advertising toolkit gives advertisers more opportunities to tell their stories and connect with their target audiences.
To access the video bulk editing feature in Microsoft Advertising Editor, users need to update to the latest version of the tool. Once updated, they can select “get changes” to enable the feature and start managing their video campaigns in bulk.
For advertisers looking to access the Netflix inventory, they need to accept the Netflix inventory policy in their ad group settings. It’s also important to ensure that the video creative meets Netflix’s quality standards to ensure a seamless viewing experience for users.
By simplifying video ad management, Microsoft is making it easier for brands to reach their target audiences across diverse digital networks. This expansion of the Advertising Editor opens up new possibilities for advertisers and provides them with the tools they need to create and manage successful video campaigns.
In conclusion, Microsoft’s expansion of its Advertising Editor to include video and CTV ads, as well as the inclusion of Netflix in its CTV network, is a game-changer for advertisers. With the ability to manage video campaigns in bulk and reach highly engaged audiences on popular platforms like Netflix, advertisers now have more opportunities to connect with their target audiences. Microsoft’s advertising network spans across various digital platforms, putting brand messages “front and center” everywhere. This expansion simplifies video ad management and allows brands to tell their stories across diverse digital networks.
