Google Marketing Platform has recently introduced a new API that offers enhanced capabilities for organizational administrators. This update allows administrators to upgrade or downgrade properties between standard and Analytics 360, as well as link Google Analytics accounts to organizations. These new features are set to make it easier for marketers to track their campaigns and gain better insights into priority properties for more effective optimization.
With this update, organization details are now included in the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. This integration streamlines the process for administrators, allowing them to manage their accounts more efficiently and effectively.
But what exactly is Google Marketing Platform? It combines the advertising services of DoubleClick with Google’s own advertising and analytics tools, all in one place. The platform aims to simplify the planning, buying, measuring, and optimizing of digital media and customer experiences. Essentially, it brings together advertising and analytics to help marketers make quality customer connections, surface deeper insights, and drive better marketing results.
However, it’s important to note that in order to use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications. This means that companies must ensure they have certified specialists either on their staff or as contractors. This requirement ensures that marketers using the platform are well-equipped with the necessary knowledge and skills to make the most of its capabilities.
The introduction of these new API capabilities is certainly exciting for marketers. It opens up possibilities for more advanced tracking and optimization of campaigns, ultimately leading to better marketing results. By allowing administrators to upgrade or downgrade properties between standard and Analytics 360, marketers have greater flexibility and control over their campaigns.
Linking Google Analytics accounts to organizations also brings added convenience and efficiency. It allows for a seamless integration between analytics data and organizational management, providing marketers with a comprehensive view of their campaigns and performance.
In conclusion, the enhanced capabilities of Google Marketing Platform’s new API offer significant benefits for marketers. With the ability to upgrade or downgrade properties and link Google Analytics accounts to organizations, marketers can now track their campaigns more effectively and gain better insights into priority properties. This integration of advertising and analytics tools in one platform simplifies the process of planning, buying, measuring, and optimizing digital media and customer experiences. However, it’s important for companies to ensure they have certified specialists to fully utilize the platform’s capabilities. Overall, this update is a step forward in empowering marketers to achieve better marketing results and make quality customer connections.
