Google Ads has recently launched a new email series that provides partners with customized optimization advice. This is great news for advertisers who have been facing difficulties in reaching Google Ads support. These automated emails offer valuable insights to enhance campaign performance, although they cannot address specific campaign concerns.
The series is tailored to each client’s account setup and offers recommended solutions to improve campaign performance. This saves the need for individual account reviews as the email displays a list of clients whose campaigns could benefit from the optimization recommendations.
One of the key features of this new email series is the direct links provided for each client’s Google Ads account. These links are accompanied by detailed next steps, allowing advertisers to take swift action and showcase their expertise effectively. This streamlined process makes it easier for advertisers to implement the recommended changes and drive better results.
The new email series was first spotted by Chris Ridley, Head of Paid Media at Evoluted, who shared a screenshot of an email from Google announcing the program. Ridley believes that this initiative has the potential to be a useful feature for Google Ads specialists, particularly team leaders who would appreciate tailored reviews of their accounts on a regular basis. While the recommendations may not be human-written, Ridley suggests that Google’s adoption of conversational AI could provide AI-written summaries and examples for keywords, headlines, and descriptions.
However, Ridley also points out that due to the volume of such an operation, the email series may simply be an MCC-level Recommendation tab in email form, offering little additional value compared to viewing the Recommendations Tab that usually only takes two clicks. This raises questions about the extent of the AI-generated recommendations and whether they truly provide unique insights.
Google’s investment in AI to improve advertiser results and simplify campaign management has been evident. The company has expressed its intentions to continue developing AI capabilities in order to enhance user experiences. Ginny Marvin, Google Ads liaison officer, has teased that improvements in support through LLMs/Google AI are in progress.
Overall, Google’s new email series offering customized optimization advice is a step in the right direction for advertisers who have been struggling to access support. While the value of the recommendations may vary, they provide additional assistance to potentially improve campaign performance. As Google continues to invest in AI, we can expect further advancements in providing tailored solutions for advertisers.
