According to studies, more than 68% of shoppers start their product searches online. When they land on your website after typing your business name or product into Google, it’s crucial to provide them with relevant information. In fact, users take less than a second to decide whether to stay or leave your website. If your potential customers are bouncing off your website in less than a second, you’re missing out on endless sales.
One way to combat this quick bounce rate is to personalize your WordPress site. Personalization not only decreases bounce rate but also increases conversions. With thousands of options and companies spending money on digital marketing, a generic website won’t result in sales. When potential customers find the information they’re looking for, they’re more likely to stay, interact, and ultimately make a purchase. Studies show that consumers are more likely to buy from a company that offers a personalized experience, and personalized content can increase marketing efficiency by 10 to 30 percent.
Personalizing your website can include various elements such as imagery, contact information, customer reviews and testimonials, product information, calls to action, and featured blog posts. Personalizing these elements allows visitors to relate to your brand on a deeper level and provides them with the information they need to make a purchase.
There are many ways to personalize your WordPress website depending on your product or service. Geotargeting is one way to personalize content based on visitor location. You can change imagery, phone numbers, and sales information based on where visitors are buying from. GeoFli is a WordPress tool for geotargeting and geopersonalization that allows you to personalize your existing website based on the visitor’s location.
Device type personalization is another way to show relevant content to users based on the device they’re using. Logic Hop is a WordPress plugin that allows you to personalize website content based on how the visitor got to your website and the content they’ve viewed. Time personalization involves showing unique calls to action and content based on the time of day, week, or year the visitor is on your site. Advanced Personalization by FlowCraft is a WordPress plugin that allows you to personalize website content based on time, number of visits, and more.
Site interaction personalization is an opportunity to show personalized content based on how a consumer interacts with your website. If-So is a WordPress plugin that lets you personalize website content based on your visitor’s profile or interaction with the site.
In conclusion, personalizing the content on your WordPress website is crucial to grab potential customers’ attention and keep them interested. From personalizing contact information based on visitor location to personalizing imagery based on time of year, relatable, valuable content is the key to converting high-quality customers.
