LinkedIn Ads has recently unveiled a new feature called dynamic UTMs, aimed at enhancing campaign tracking for marketers. This solution eliminates the need for third-party cookies and provides a more efficient way of monitoring campaign performance.
UTM parameters, also known as Urchin Tracking Module parameters, are small pieces of text added to the end of a destination URL in ads. These parameters help track information about the source of an ad click, such as the number of clicks from a specific campaign or placement. Previously, marketers had to manually create these parameters, which was time-consuming and prone to errors. However, with dynamic UTMs, this process is now automated.
By the end of March, dynamic UTMs will be available to all LinkedIn users globally. This feature allows users to easily add custom tracking elements to campaign URLs, improving tracking accuracy. Marketers can add both static and dynamic URL parameters to their campaigns, simplifying the process of measuring campaign performance.
The introduction of dynamic UTMs is significant for marketers, particularly in a privacy-focused landscape. UTMs do not rely on third-party cookies or IP addresses for ad measurement, making them essential for understanding campaign performance. However, the manual creation of UTMs can be inefficient and prone to errors. With this new solution, marketers can save time and ensure more accurate tracking of their campaigns.
To add a URL parameter, users need to include both the parameter key and value. This feature provides flexibility and customization options for marketers to track specific information about their campaigns.
Overall, the introduction of dynamic UTMs by LinkedIn Ads is a game-changer for marketers. It simplifies the process of campaign tracking and eliminates the reliance on third-party cookies or IP addresses. With this new solution, marketers can save time, improve tracking accuracy, and gain valuable insights into their campaign performance.
To learn more about dynamic UTMs and how they can enhance your campaign tracking on LinkedIn Ads, you can read LinkedIn’s full announcement.
