Google has made a change to its search results page, making it harder for users to find the number of search results for a particular query. Previously, the results count was displayed under the search bar at the top of the page. However, now users must click on the “tools” button to reveal the results count number.
This change is part of Google’s ongoing efforts to improve user experience and provide more accurate and reliable search results. Google has been testing the removal of the results count for several years, and it seems to be on the company’s roadmap to eventually get rid of this feature altogether.
Google has stated that the results count is just an estimate and should not be relied upon for any real research or SEO audits. Despite this, many SEO professionals still use the results count to estimate keyword competitiveness, audit indexation, and perform other important tasks. If this feature is fully removed, it could pose a challenge for SEOs who rely on this information.
However, it’s unlikely that Google is too concerned about whether or not SEOs are happy with this change. The company’s focus is on providing the best possible search experience for users, and if the results count is not accurate or helpful, Google may decide to do away with it altogether.
While this change may be frustrating for some SEOs, it’s important to remember that there are other tools and strategies available to estimate keyword competitiveness and track performance. SEO professionals should adapt and find alternative methods to gather the information they need.
Overall, Google’s decision to move the search results count to the tools section reflects their commitment to improving search functionality and providing users with the most relevant and reliable information. As with any change, it may take some time for SEOs to adjust, but ultimately, it’s part of Google’s ongoing efforts to enhance the search experience for everyone.
