Meta, the parent company of Facebook and Instagram, is offering a new solution to small businesses looking to boost their posts without incurring the 30% service charge imposed by Apple. This change could have a significant impact on small businesses, allowing them to save money while still promoting their content effectively.
The Apple service charge refers to the fee that Apple retains when advertisers use the Facebook or Instagram iOS app to boost a post. This fee is equal to 30% of the total ad payment, excluding taxes. It’s important to note that this charge goes directly to Apple and not to Meta.
Boosted posts are a feature that allows businesses to quickly promote their content without going through the process of setting up a full campaign in Ads Manager. It offers a convenient and efficient way for businesses to gain more visibility and engagement.
Starting later this month, iOS businesses will have a new payment process for boosted posts. Instead of being charged after the posts run, businesses will need to pay in advance by adding prepaid funds to their accounts. If these funds are added within the iOS app, an Apple service charge applies. However, if added from payment settings on desktop or mobile browsers, advertisers can use them without fees, even for boosting content through the iOS apps.
Initially, this new payment process and Apple service charge will launch in the US, with additional markets being subject to the fee later in the year. However, advertisers globally can avoid the Apple service charge altogether by boosting content directly from the Facebook.com or Instagram.com websites.
Meta has expressed its commitment to offering businesses flexible and convenient options to navigate this change and maximize their advertising results. They have invested in alternative ways to boost posts, as removing the ability to boost posts would negatively impact small businesses and limit their ability to promote their products or services effectively.
This new feature from Meta has the potential to benefit small businesses by allowing them to save money on advertising costs. By bypassing the Apple service charge, businesses can allocate their advertising budget more effectively and reach a wider audience without incurring additional fees.
Overall, this change in the payment process for boosted posts offers a practical solution for small businesses looking to promote their content without having to pay the 30% service charge imposed by Apple. It provides more flexibility and cost-efficiency, allowing businesses to make the most of their advertising budget and drive better results for their promotions.
