Google is getting ready for the summer sales season by introducing new shopping tools to make it easier for consumers to find the best discounts. With more people interested in online deals, Google is stepping up its game to provide a centralized shopping experience.
One of the new features is an updated deals destination that shows the freshest deals from various retailers in a carousel format. This makes it easier for shoppers to quickly browse through the latest promotions. The deals are also organized by product categories, making it even more convenient for consumers to find exactly what they’re looking for. This feature is available on both mobile and desktop platforms in the U.S.
Another new tool is the membership price display. This feature shows regular prices alongside discounted costs for loyalty program members. Currently, it is available for selected retailers like BestBuy, Petco, and Minted. This feature allows shoppers to see the benefits of being a loyal customer and encourages them to join loyalty programs to take advantage of exclusive deals.
Retail advertisers should take note of these new features as they might need to shift their focus towards promoting deals and special offers in order to appear in Google’s new shopping tools. With 44% of shoppers admitting that deal days prompt them to shop more than usual, it’s crucial for retailers to make their discounts easily accessible to consumers.
Google’s new shopping tools are powered by its Shopping Graph, which contains a staggering 45 billion product listings. This means that consumers can expect a comprehensive and centralized shopping experience when using these features.
According to online search data, interest in “deals” spikes in mid-July, surpassing interest in “vacation.” This shows that consumers are actively looking for discounts during the summer sales season. Additionally, 25% of people who regret purchases made during big sales say it’s because they found lower prices later. Google’s new shopping tools aim to help consumers avoid this regret by finding the best discounts across retailers.
By introducing these enhanced shopping features, Google is positioning itself as a one-stop shop for deal-hunting. This move could potentially increase its importance in the e-commerce ecosystem. With the convenience and efficiency of these new tools, consumers can rely on Google to help them find the best deals without having to visit multiple websites.
In conclusion, Google is gearing up for the summer sales season by introducing new shopping tools that make it easier for consumers to find the best discounts. With features like an updated deals destination and membership price display, shoppers can easily browse through promotions and see the benefits of loyalty programs. These tools are powered by Google’s extensive Shopping Graph, providing a centralized shopping experience. With the increasing interest in online deals, retailers should focus on promoting their discounts to appear in these new features. Google’s aim is to become a one-stop shop for deal-hunting, potentially solidifying its importance in the e-commerce ecosystem.
