Google Ads is implementing stricter regulations for the recertification of its Gambling and Games sector advertisers. Starting in November, any significant changes to an advertiser’s product offerings, regulatory compliance, or licensing must be reported and could trigger the need for recertification. Failure to comply with this requirement will result in the immediate suspension of the advertiser’s Google Ads account.
The aim of these new regulations is to ensure that advertisers in the Gambling and Games sector are in full compliance with Google’s policies. Material changes that would require recertification include alterations to products that do not align with the original certifications, changes in compliance with regulations, or updates to licensing status. However, changes to an advertiser’s address or payment methods are not considered material for the purpose of recertification.
This crackdown by Google highlights the importance of compliance with its Gambling and Games policy. Advertisers in this sector must ensure that their certifications are up-to-date to avoid severe penalties, including permanent account suspension. The enforcement of stricter rules indicates Google’s commitment to maintaining a safe and trustworthy advertising environment for its users.
As the digital advertising landscape continues to evolve, it is crucial for advertisers to stay informed about policy updates and adapt accordingly. Google Ads’ implementation of stricter regulations for the recertification of Gambling and Games sector advertisers serves as a reminder that businesses must be proactive in staying compliant with advertising policies.
About the author:
Anu Adegbola has been the Paid Media Editor of Search Engine Land since 2024. With a wealth of experience in delivering digital marketing campaigns, Anu covers various aspects of paid search, paid social, retail media, and video. She is known for her expertise in building strategies, maximizing ROI, and automating repetitive processes.
In addition to her role at Search Engine Land, Anu is the founder of PPC networking event PPC Live and the host of the weekly podcast PPCChat Roundup. She is also an international speaker and has presented at prestigious conferences such as SMX, Friends of Search, brightonSEO, and HeroConf. Anu is a respected figure in the digital marketing industry and brings her expertise to ClickTech as a brand evangelist.
