Increasing traffic to your website is a constant journey that requires a lot of trial and error. However, there are some winning formulas that can help you achieve your goal. In this article, we will share six actionable tips that are tried, tested, and practically guaranteed to increase traffic to your WordPress website.
1. Optimize Your Posts in The SERPs
Ranking in Google is important, but how your post is displayed on the Search Engine Results Pages (SERPs) can make a big difference too. You should customize the title and description of your post to make it more appropriate for people using Google to search for information. You can easily do this with the Yoast SEO plugin by making changes via the meta box on the Post screen.
2. Add Breadcrumbs
Breadcrumbs navigation is great for usability and enables visitors to navigate through your site with ease. Enabling breadcrumbs on your site is a relatively straightforward affair and uses the WordPress SEO by Yoast plugin. Breadcrumbs included on your site are also displayed within the SERPs, giving searchers more information about your site before they’re even on it.
3. Split Test Your Headlines to Increase Traffic
Headlines are crucial for the success of your blog post. Split testing your headlines can help you determine which headline is the most successful and conclude the split test. The Title Split Testing for WordPress plugin enables you to create two or more headlines for each post and/or page that you write, then randomly presents them to visitors and measures the click-through rate.
4. Interlink Your Pages
Interlinking between your posts is important to boost engagement on your blog. Including as many relevant links to related posts on your blog as possible when creating blog posts is recommended. However, this is not always easy with WordPress’ default search functionality. That is why the Better Internal Link Search plugin is recommended as it considers only post and page titles.
5. Include Related Posts
Including related posts at the bottom of an article is a proven way of boosting engagement by giving visitors a clear opportunity to continue reading content on your site. A related posts plugin allows you to specify how you want your related posts generated and what/how you want information for your related items show on posts.
6. Re-Tweet Archived Posts
Twitter is a great social network to build a following and increase traffic. The Revive Old Post plugin can help automate the flow of traffic from Twitter (as well as Facebook, LinkedIn, Tumbler, and Xing) to your site. The plugin re-tweets archived posts on your blog based upon criteria that you set, leading to their discovery by people who hadn’t previously heard of you.
Implementing these six tips can help you increase traffic to your WordPress website. However, there are many other ways to utilize WordPress to increase traffic to your site. If you have any tips to share or questions about building traffic in general, please let us know in the comments section below!