Bing Deep Search Expands Availability to a Larger User Base
Microsoft’s Deep Search feature, an optional generative AI tool designed to assist users with complex questions, has recently been rolled out to a larger user base. This expansion means that more individuals can now benefit from the advanced capabilities of Deep Search. With this update, the “Deep Search” icon can be seen at the top right of the Bing search box after conducting a search.
Deep Search offers users the ability to refine their searches further by taking a second look at the initial query. This feature then conducts a series of related searches to provide more comprehensive search results. However, it is worth noting that for certain queries, such as “search engine optimization,” Deep Search may not be able to generate any results. On the other hand, for searches like “SEO company,” Deep Search can provide relevant information.
When clicking on the “Deep Search” icon, users are directed to a screen where they can refine their search and see the process of Deep Search in action. It utilizes Bing’s web index and ranking system, as well as GPT-4, to analyze various intents and variations behind the query. By computing descriptions for each possible intent, Deep Search aims to present an ideal set of results that may not typically appear in regular search results.
The ranking of Deep Search results is determined by several factors. Firstly, the relevance of the page to the query plays a significant role, as well as the level of detail provided. The credibility and trustworthiness of the source are also considered, along with the freshness and popularity of the page.
One drawback of Deep Search is its slow loading time. It may take up to 30 seconds for Deep Search to complete, which can be frustrating for users who expect quick results. This delay may deter some searchers from using the feature.
Despite its slow loading time, Deep Search presents an intriguing use of AI technology in search results. The unique and comprehensive results generated by Deep Search could potentially drive more clicks compared to other AI-based search tools offered by competitors like Bing Chat or Google Bard. However, only time will tell if users are willing to wait for the results generated by Deep Search.
In conclusion, the expansion of Bing Deep Search to a larger user base offers an enhanced search experience for individuals seeking answers to complex questions. While the slow loading time may pose a challenge, the comprehensive and unique results generated by Deep Search make it a promising tool in the realm of AI-based search technology.
