Growing your email list is an essential part of any business strategy. It not only keeps your audience up to date but also helps build consumer trust and can lead to sales or clients in the future. With WordPress, there are several methods to grow your email list, and here are six tips to help you get started.
1. Put a Form in the Sidebar
Adding a form to your website’s sidebar is an easy way to collect email addresses. However, it’s essential to include short copy that explains why visitors should sign up. Consider offering a lead magnet, such as an ebook or video course, to sweeten the deal and encourage more people to leave their emails.
2. Add a Sign-up Form After Posts
Another way to collect email addresses is by adding a sign-up form after each post. You can use a plugin like WPForms to create custom newsletter forms that integrate seamlessly with MailChimp, AWeber, Campaign Monitor, GetResponse, Constant Contact, Drip, and Zapier.
3. Have Slide-in or Popup Form on Your Site
Slide-in or popup forms can be an effective way to collect email addresses. If you’re using MailChimp, they have a slide-in generator that you can use to create a page and paste the code into the header.php of your chosen theme. Alternatively, you can use plugins like Bloom or Sumo, or standalone lead generation software like MailOptin, OptinMonster, or Optimonk.
4. Make Your Homepage a Dedicated Landing Page
Dedicating your homepage to collecting leads can be an effective strategy for bigger bloggers and small business owners. You can create a complete landing page with a discreet exit option like “Continue to my blog” or focus the area above the fold on collecting emails.
5. Land a Guest Post to Funnel Traffic to a Landing Page
Guest posting on other blogs or websites can help funnel traffic to your landing page. Choose blogs that are related to your niche and research what kind of content resonates with their audience. You can then send them to a landing page tailored for that particular guest post’s audience.
6. Partner With Someone (AKA a Joint Venture)
If you’re struggling with traffic, you can partner with other bloggers or influencers in your space. Offer them exclusive deals to their audience, such as a chance to get your book or course for free.
In conclusion, growing your email list is crucial for building an audience and turning them into customers. Use any of these methods or combine them to grow your email list and keep your audience engaged. If you already have traffic coming in, focus on methods 1-4. However, if you’re struggling with getting people to visit your site, work towards methods 5-6.
