How to Reuse Old WordPress Posts: 5 Creative Ideas
If you run a website, chances are you have a repository of old WordPress blog posts that rarely see the light of day. However, you’ve already put in the work or paid other writers to create the content. Why can’t you reuse the posts to engage your readers or make money? Let’s take a look at how you can reuse your old WordPress posts.
1. Recirculate Them Through Social Media
Social media is a complete pain to manage, but it’s a powerful tool for recirculating old blog content. Use your old blog content by placing it on your social media accounts. Chances are you have different people following each platform, and people appreciate seeing something that they might have missed two or three years ago.
Our top pick to automate your social sharing is Missinglettr. This powerful service is an easy way to create and manage your social marketing plan. Missinglettr auto-generates social media posts to share your content throughout the year. Another fantastic option is the Revive Old Post plugin, which grabs all of your older posts and tweets them automatically.
2. Get Your Email Newsletter Going
Building an email list is the one tried and true method for keeping people around your website and bringing them back to read and buy more. Unfortunately, it’s not always easy to think of original newsletter content, so why not use the stuff you’ve created in the past? Your old posts are perfect for building newsletters since you already put in some quality work and you know that it relates to your readership.
3. Compile Everything Into an eBook
Compiling all of your old blog posts into an eBook is an interesting way to make a little money out of your blog and reach out to untapped communities like on Amazon. Once you compile your book you can create a cover, hire an editor, and then sell it on your own website with the MyBookTable plugin. This way your readership is aware of the books and they can share it with other people.
4. Create an Infographic or Video Based on Findings
Take your old blog posts and turn them into fresh content by changing the media type. There are plenty of data visualization plugins to help make this easy. If you have a blog post tutorial on how to tie your shoes, create a video with a child host so that kids can relate. Develop a screencast for that “how to build a blog tutorial,” and make an infographic out of that extensive research article you made about soybeans.
5. Create a Full Course to Sell
Making your own class(es) gives you a chance to reuse content and you can create a community with the class that comes of it. There are plenty of online platforms to sell your own classes (Udemy, LearnDash, etc), but you can use WordPress as well. There are tons of great LMS plugins you can use to manage your own classroom system on your website using your current theme.
In conclusion, the biggest collection of information is usually sitting right in your blog archives, so do a little digging to make your content creation process a little easier. Share your thoughts in the comments section if you have any questions about the best ways to reuse your WordPress posts.
