Content marketing is a crucial aspect of any business, regardless of its size or operation. However, small businesses or individuals may have limited resources to invest in promoting their services and products. Nevertheless, with the right strategy, great results can be achieved. In this article, we will provide you with some useful content marketing tips that can help improve your website’s traffic, lead generation, and ultimately increase sales.
1. Create Great Content
The most important aspect of content marketing is the content itself. It is essential to produce high-quality content that is relevant and engaging to your target audience. To do this, think about what information your customers want to know, what questions they have been asking, and what problems they are trying to solve. Write down their queries and concerns and turn them into informative and fun blog posts that are relevant to your target audience.
2. Use a Quality WordPress Theme
Choosing the right WordPress theme is crucial for your content marketing strategy. You want a theme that loads fast, looks professional, is easy to use, and doesn’t cost you an arm and a leg. The Total WordPress theme is an excellent choice for any business or blog. It has been optimized for speed, has hundreds of Theme Customizer options, and an easy drag & drop page builder.
3. Organize Your Content Creation
Posting at least one or two blog posts a week is essential to regularly add content to your site. To do this, use a tracker or calendar such as the Editorial Calendar plugin for WordPress. This plugin enables you to see all your scheduled posts for the day, week, or month, organize when the articles are scheduled to be published, and plan future content.
4. Don’t Forget About Email
Collecting email addresses from visitors to your website and maintaining a list of customer and client emails is vital. By setting up an email newsletter or subscriber list, you can reach out to these contacts each time you post a new article on your blog. MailChimp is a powerful email marketing solution that enables you to build a mailing list and automatically email your new content to all or a group of your mailing list.
5. Manage Your Social Media
Social media is an important way of sharing your content and promoting your site. Add share buttons to your site using a plugin such as Social Warfare, which specializes in social shares and driving traffic to your site. This plugin equips your website with the tools you need to begin sharing your content and building a strong social media community that will also share your content for you.
6. Save Time with CoSchedule
Content marketing and social media can be time-consuming. CoSchedule is a premium WordPress plugin that helps schedule your blog articles and all the social media posts that go with it. It also enables you to easily share old posts again so you don’t have to be constantly creating new content. All this is done from the WordPress dashboard, saving time jumping from one site to the next and getting your head round each channel’s requirements.
7. Use Analytics to Help Improve Your Content Marketing Strategy
Analytics is a crucial part of content marketing. It enables you to see how many people have been looking at your site, how they found you, what content they are interested in, and what pages they aren’t. Google Analyticator is a great free WordPress plugin that enables you to see real-time statistics from inside your WordPress dashboard. The information it provides will help you to improve your content marketing strategy.
In conclusion, implementing these strategies is essential to improve your content marketing efforts. If you are just starting out or haven’t got to grips with a content marketing strategy yet, choose a couple of areas to focus on to start. Then go up from there or start with the content marketing tips we’ve shared above. Good Luck!
