Google has announced that an upcoming core update is expected to be released in the coming weeks. However, the exact date of the update is unknown as it is still being tested, evaluated, and approved to be incorporated into Google Search. This information was shared by Danny Sullivan, Google’s Search Liaison, on the Search Engine Roundtable.
According to Sullivan, core updates are not scheduled for a specific day. The ranking team at Google makes changes, tests them, evaluates the results, and eventually sets a launch date. Sometimes, there may be delays due to the need for additional work or other factors. While Sullivan expects the next core update to happen in the coming weeks, the exact timing is still uncertain.
The previous core update, named the March 2024 core update, was said to be the largest core update according to Google. It started on March 5, 2024, and took 45 days to complete, concluding on April 19, 2024.
In terms of recent updates, there was a spam update called the June 2024 spam update. It began on June 20, 2024, and finished rolling out within 7 days on June 27, 2024. Since then, there have been no confirmed updates, but there have been many unconfirmed ones.
The reason why this upcoming core update is significant is because many websites are hoping to see improvements since the September 2023 helpful content update. However, most of these sites did not see any recoveries with the March 2024 core update. Therefore, they are eagerly awaiting the next core update in the hopes of seeing recoveries. Whether or not this will happen remains to be seen.
In conclusion, Google’s upcoming core update is anticipated to be released within the next few weeks. The exact date is still unknown as it is currently being tested and evaluated by Google’s ranking team. Many websites are hopeful that this update will bring recoveries after the previous core update did not provide the desired results. As we wait for further updates, it remains to be seen what impact this upcoming core update will have on websites and their rankings.
