Unveiling the Unmentioned Aspects of E-A-T: What Google Hasn’t Disclosed
In the world of SEO, E-A-T is a well-known concept. It stands for Expertise, Authoritativeness, and Trustworthiness, and it is crucial for demonstrating credibility to Google. However, there are two additional elements that are often overlooked but are equally important: notability and transparency. In this article, we will explore these aspects and discuss how they contribute to a brand’s trustworthiness and credibility in the eyes of both consumers and Google.
Notability refers to the impact or recognition an entity has in a specific field. It goes beyond fame and focuses on the entity’s influence within a particular industry or niche. Google’s approach to notability is hyper-granular, taking into account factors such as topic, geographical location, and the type of entity involved. This means that what constitutes notability can vary greatly depending on the context. Notability is an important signal for Google’s algorithms, as it helps determine which entities are most relevant and influential in a given field.
Transparency, on the other hand, emphasizes openness about who is behind the content or business. Being transparent means being clear and honest about the identity of the website owner or content creator. Transparency is essential for establishing trust with both humans and Google’s algorithms. It starts with a clear and informative About Us page that provides information about the website owner or publisher. Additionally, having an About page for content creators can help establish their credentials and build trust with the audience.
Without explicit understanding of the website owner and content creator, Google cannot effectively evaluate credibility. This understanding allows Google to apply a wide range of additional signals, such as awards, qualifications, previous work, reviews, and peer approval. By focusing on getting website owner and content creator entities into Google’s Knowledge Graph, businesses can enhance their credibility and visibility in search results.
While E-A-T is important for SEO, it is equally important to build trust and credibility with the human audience. Google’s algorithms are designed to evaluate credibility and trust as humans do, with much more information and perfect recall memory. However, Google’s ability to digest and believe in an entity’s trust and credibility is a bonus. If a business can successfully build and demonstrate trust and credibility with its human audience, it has already achieved its short-term goals. Google’s recognition and recommendation come as a mid to long-term bonus, helping the business become Google’s preferred reference in its field.
In conclusion, notability and transparency are crucial aspects of credibility that are often overlooked in discussions about E-A-T. Notability reflects the impact or recognition an entity has in a specific field, while transparency emphasizes openness about the identity of the website owner or content creator. By focusing on these aspects, businesses can establish themselves as trustworthy and credible entities in the eyes of both consumers and Google.
