Tips for Achieving Faster SEO Results
Many businesses and SEO professionals are eager to see quick results from their SEO efforts. In a world where supply chain issues, economic downturns, and increased labor costs are a constant concern, getting results faster than your competitors can give you a competitive edge. This article explores the concept of “agile SEO” and provides tips for achieving faster SEO results.
One common mistake that many SEO professionals make is practicing “checklist SEO.” This approach involves following an exhaustive list of best practices and site diagnostics to optimize a website. However, it assumes that all websites need the same work, which is often not the case. Instead of checklist SEO, it is better to use the SEO Impact Eisenhower grid, which helps prioritize SEO tactics and efforts based on their expected difficulty and impact.
The SEO Impact Eisenhower grid consists of four quadrants: top, bottom, left, and right. The top quadrant contains higher-impact items, while the bottom quadrant contains lower-impact items. The left quadrant contains lower-effort items, and the right quadrant contains higher-effort items. By focusing on high-impact, lower-effort items first, you can achieve faster SEO results. It is important to examine all opportunities over time, but prioritizing high-impact items initially can accelerate client growth.
Technical SEO is often seen as a critical aspect of SEO, but it is not always the first thing you should focus on. Many smaller websites built on common CMS platforms have a limited number of technical issues that can be identified and addressed without a full audit. Technical audits are important, but starting with low-effort, high-impact initiatives such as keyword research, title and meta optimizations, and creating new content can yield better results initially.
Implementing SEO recommendations is another area where SEO professionals can stumble. It is not enough to create recommendations; they need to be implemented on the website. Fortunately, there are now tools and technologies available that allow SEO professionals to implement SEO changes without needing extensive developer support. Tools like SEO Scout, SearchPilot, seoClarity, and RankSense enable SEOs to implement SEO changes quickly and efficiently.
Taking an agile approach to technical auditing can also help achieve faster SEO results. Instead of overwhelming clients or dev teams with a long list of recommendations, focus on one or two key priority fixes at a time. Tools like Screaming Frog’s Issues tab can help prioritize recommendations. By tackling technical SEO one step at a time, you can make progress without feeling overwhelmed.
Once you have implemented SEO changes, it is important to create a mini case study to showcase the impact of those changes. This can help rally internal stakeholders or client teams to implement similar changes and motivate them to implement other recommendations. Sharing compelling data-filled stories can also help with implementation.
SEO testing is another strategy that can help achieve faster SEO results. Cloud-based hosting or content delivery network solutions like CloudFlare, RankSense, and Search Pilot enable SEO professionals to implement and test SEO changes. By knowing what changes will have a positive impact before implementing them, you can avoid wasted time and get faster results.
In conclusion, achieving faster SEO results is possible by adopting an agile SEO approach. By prioritizing high-impact, low-effort initiatives, implementing SEO changes efficiently, and leveraging tools and technologies, SEO professionals can accelerate their SEO efforts and achieve meaningful results in a shorter timeframe. With the right strategies and tactics in place, businesses can gain a competitive edge in the ever-changing digital landscape.
