Strategies for Successful Marketing: Exploring Data Collaboration Beyond Silos in Webinar
Digital marketers are entering into a transformative year as they bid farewell to the cookie and focus on utilizing first-party data for their marketing efforts. In an effort to explore new opportunities for addressability and scale, marketers are turning to data collaboration strategies. To delve deeper into this topic, a virtual fireside webinar titled “Beyond Silos: Data Collaboration Strategies for Marketing Success” will be held, featuring speakers from Lotame clients Advance Local and RE/MAX.
One of the key focuses of the webinar will be on connectivity. The speakers will discuss successful methods for reaching both logged-in users and web visitors. This is crucial for marketers as they aim to engage with their target audience across various platforms and devices. By understanding how to effectively connect with users, marketers can optimize their reach and increase their chances of success.
Analytics will also be a significant topic of discussion during the webinar. The speakers will share insights on how to fine-tune media placements for optimal performance. With the abundance of data available, it is essential for marketers to analyze and understand the data to make informed decisions about their media placements. By leveraging analytics, marketers can ensure that their ads are reaching the right audience at the right time, ultimately leading to better results.
Another important aspect of data collaboration is budget preservation. The webinar will highlight strategies for reducing media waste through strategic data collaboration. By utilizing data effectively, marketers can avoid unnecessary spending on ads that may not yield the desired results. This is especially important as budgets may be limited, and marketers need to make every dollar count.
The webinar will also explore ways to maximize first-party data generation and activation beyond known customers. This is an opportunity for marketers to expand their reach and engage with potential customers who may not be in their existing database. By understanding how to utilize first-party data effectively, marketers can redefine their approach to digital marketing in the years to come.
Speakers at the webinar include Josh Culver, executive director of integrated marketing at RE/MAX, Grant Whitmore, vice president of programmatic revenue and ad technology at Advance Local, Alexandra Theriault, chief growth officer at Lotame, and Andy Monfried, CEO and founder of Lotame. With their expertise and insights, attendees can expect to gain invaluable knowledge that will shape their digital marketing strategies for the future.
The live webinar will take place on Wednesday, February 21 at 11 a.m. EST. However, if the timing is not compatible with your time zone, you can still register to receive the recording of the webinar. This ensures that you won’t miss out on the valuable information shared during the event.
In conclusion, data collaboration beyond silos is essential for successful marketing in today’s digital landscape. By connecting with both logged-in users and web visitors, fine-tuning media placements through analytics, and effectively reducing media waste through strategic data collaboration, marketers can optimize their efforts and achieve better results. The upcoming webinar provides a unique opportunity to learn from industry experts and gain insights that will redefine your approach to digital marketing in 2024 and beyond. Don’t miss out on this valuable opportunity to enhance your marketing strategies and register for the webinar today!
