Snapchat has announced a new partnership with Fospha, an analytics platform, to offer enhanced campaign insights to its advertisers. This collaboration aims to provide users with improved measurements of the impact and effectiveness of their ads on the platform, with a specific focus on cross-marketing return on ad spend (ROAS). In addition, advertisers will be able to compare their Snapchat results directly to other channels, such as Search, to gain a more accurate understanding of their overall campaign performance.
The introduction of these new features is great news for advertisers who can now optimize their campaigns more effectively. The enhanced insights provided by Fospha will enable advertisers to have stronger attribution capabilities, pinpoint growth opportunities, and maximize their return on ad spend. This means that advertisers will have a better understanding of the effectiveness of their Snapchat ads and can make data-driven decisions to improve their campaigns.
Fospha’s analytics platform tracks all clicks and impressions, presenting this data in a dashboard that helps users identify actions that enhance cost per acquisition and ROAS. By analyzing this data, advertisers can identify areas for improvement and adjust their strategies accordingly. This collaboration between Snapchat and Fospha will make it easier for advertisers to access and utilize this valuable data.
Snapchat believes that this partnership will increase marketers’ confidence in spending on the platform. By providing more accurate campaign insights, advertisers will be able to capitalize on strong campaign performance and make informed decisions when allocating their budgets. This is particularly important as advertisers may be hesitant to invest heavily in platforms where they are unsure of the return on their investment. With these enhanced insights, advertisers can have more confidence in the effectiveness of their Snapchat ads.
If you’re interested in accessing these enhanced insights, you can contact your Fospha or Snapchat account manager for more details. This partnership between Snapchat and Fospha is an exciting development for advertisers who are looking to improve their campaign performance and maximize their return on ad spend. By utilizing these enhanced insights, advertisers can make data-driven decisions to optimize their campaigns and achieve better results.
