Running a contest on your WordPress website can be a great way to grow your audience, raise brand awareness, and promote and sell your products. However, before you start a competition, there are some important things to consider.
Firstly, think about the objective of the competition. What do you want to achieve? Do you want to grow your audience, increase your mailing list, promote your products, or something else? Once you have identified your objective, you need to consider your target audience. Who are you targeting and what type of contest will attract them?
There are several different types of contests that you can run on your WordPress website. A photo competition is a great way to promote your products, as the competition can be to post an image of one of your products being used or enjoyed. You can also ask people to vote on the pictures to determine the winner. Another option is to run a commenting competition, where people can win by commenting on a blog post. This type of contest encourages discourse on your site and creates a strong interactive community.
Social sharing competitions are a great way to encourage people to generate brand awareness and gain new followers. You can create some type of image or text and ask people to share and like it, to be in with a chance of winning. Another option is to run a referral campaign, rewarding those who refer their friends. People are usually happy to refer a friend if they stand a chance of winning a prize.
Finally, you could run an old fashioned lottery. In this case, you would sell tickets, pick winners at random and allot prizes. Just be sure that lotteries are legal to be held in your local area.
To manage your contest, there are several WordPress plugins available. RafflePress is a classic WordPress contest plugin that allows you to create your contest using the drag and drop giveaway builder. WooRise is another option that can be used for forms, surveys, quizzes, and orders/payments. Simple Giveaways is a plugin that is designed to be simple and easy to use, with helpful options to get customers excited about sharing your store. Social Boost allows you to design all types of giveaways, contests, sweepstakes and more. Finally, Scratch & Win Giveaways is a fun and unique plugin that allows you to add scratch cards to your site with instant win prizes for visitors.
In conclusion, running a contest on your WordPress website can be a great way to grow your audience, raise brand awareness, and promote and sell your products. However, it is important to carefully consider your objectives and target audience before choosing the type of contest to run. With the right planning and execution, a competition can be a worthwhile investment for your business.
