Emarsys Omnichannel & AI Masterclass 2024: A Recap of Inspiring Sessions
Emarsys, a leading digital marketing platform, recently hosted the Omnichannel and AI Masterclass, a two-day digital event that showcased the expertise and insights of digital leaders in the field of omnichannel marketing. The event, which took place on June 12 and 13, 2024, featured fireside chats and expert-led sessions that offered valuable knowledge and inspiration to marketers looking to stay ahead in an ever-evolving industry. The best part? If you missed the live event, you can still access it on-demand for free.
One of the standout sessions from the Masterclass was presented by Molton Brown, a company that has made sustainability one of its core values since 2019. Naresh Krishnamurthy, Senior Business Transformation Manager at Molton Brown, and Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch, discussed how the brand embraces sustainability in their technology choices, content creation, and campaign deployment. By focusing on sustainability, Molton Brown has managed to increase average order value by 22%, purchase frequency by 38%, and customer value by 68%. As Krishnamurthy put it, “Customers are not only just buying the products. They also want to know how sustainable it is.”
Another session that drew attention was presented by Huel, a brand that has achieved profitable and scalable growth through customer advocacy marketing with Mention Me. Tash Reynolds, Global Head of CRM at Huel, and Kat Wray, Director of Strategic Partnerships at Mention Me, shared insights on how they were able to get 22% of their customer base to share and recommend the brand to others. By activating their fans, Huel has been able to drive retention, loyalty, and profitable growth. Wray emphasized the importance of advocacy marketing, stating, “If you can get your customers to spread the word and drive organic growth, it’s the most valuable form of marketing.”
Replacements, Ltd., a company known for its traditional and digital marketing strategies, also presented a session at the Masterclass. Amy Childress, Ecommerce Marketing Manager at Replacements, Ltd., and Kara Lewis, Attentive’s Lead Client Strategy Manager, discussed how the brand leverages customer data and the right mix of channels to bridge the gap between traditional and transformative marketing. Childress highlighted the importance of understanding customer interactions with SMS and conducting A/B testing to optimize messaging. She advised marketers to test different variables such as SMS vs. MMS, send times, and days to determine the most effective strategies for their target audience.
These sessions are just a taste of what the Emarsys Omnichannel & AI Masterclass had to offer. If you’re looking for valuable insights and inspiration to enhance your marketing strategies, be sure to check out the on-demand content from this event. Emarsys, now an SAP company, is dedicated to empowering digital marketing leaders and business owners with the tools they need to accelerate business outcomes. Their platform enables marketers to align desired business results with proven omnichannel customer engagement strategies, delivering superior one-on-one experiences and measurable results.
In a rapidly changing digital landscape, staying ahead of the game is crucial. The Emarsys Omnichannel & AI Masterclass provided marketers with the knowledge and inspiration they need to thrive in a competitive industry. Whether it’s embracing sustainability, leveraging customer advocacy, or bridging the gap between traditional and digital marketing, these sessions offered valuable insights that can be applied to any marketing strategy. Don’t miss out on the opportunity to learn from industry leaders – register now to access the on-demand content and take your marketing to new heights.
