Participate in the 2024 MarTech Replacement Survey
The year 2024 will be remembered as the year that AI revolutionized the martech stack. With the rise of generative AI, numerous martech applications have quickly integrated this technology. In fact, out of the 3,068 new tools introduced this year, a staggering 77% are based on generative AI. This exponential growth in the martech landscape has resulted in over 14,000 new applications in 2024.
To better understand the trends and changes in the marketing community, the annual MarTech Replacement Survey has been conducted. This survey focuses on the martech solutions that have been replaced in the past 12 months. Over the past few years, this survey has identified several interesting trends.
For three consecutive years, marketing automation platforms have been the most-replaced martech application. This trend highlights the dynamic nature of marketing strategies and the constant need for improvement. Additionally, there has been a significant increase in replacements aimed at enhancing the customer experience. In 2023, more than one-third of replacements were made with the goal of improving customer satisfaction. Lastly, commercial applications continue to replace homegrown solutions, showcasing the growing reliance on external technologies.
In the tech sector, there has been a notable decrease in job satisfaction, as observed in the recent Salary & Career Survey conducted by MarTech. Marketers and marketing operations professionals have expressed a need to demonstrate the value of their work while facing resource limitations. These challenges have contributed to a sense of uncertainty and layoffs within the industry.
Amidst these changes and challenges, MarTech is launching the 2024 MarTech Replacement Survey. This survey aims to explore the applications that marketing organizations have replaced in the past year. It delves into the reasons behind these replacements, whether the martech stack is growing or shrinking, and other relevant insights. By participating in this brief survey, marketers can contribute to a comprehensive understanding of the industry’s evolving landscape.
In conclusion, the integration of AI into the martech stack has been a game-changer in 2024. The MarTech Replacement Survey has shed light on the trends and challenges faced by marketers in this rapidly evolving field. By participating in the survey, marketers have the opportunity to shape the future of martech and contribute to the collective knowledge of the industry. Don’t miss out on this chance to make your voice heard and take part in the 2024 MarTech Replacement Survey.
About the author:
Mike Pastore is a seasoned B2B marketing professional with almost three decades of experience. He has worked as an editor, writer, and marketer, focusing on marketing campaigns for renowned brands in the B2B tech industry. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice. With his extensive knowledge and experience, Pastore brings valuable insights to the field of marketing.
