Lead generation is a crucial aspect of any business, and for WordPress users, optimizing their site for leads is easy. There are plenty of tools and WordPress plugins available that can help with lead generation, but it can be challenging to know where to start. Here are some ways to optimize a WordPress site for lead generation, along with some of the best tools to help.
1. Choose a clean-looking theme
A great WordPress theme is essential for lead generation. There are thousands of options available, but not all are created equal. The right theme helps with lead generation in two ways. First, if the website is easy to look at and use, people are more likely to stay on the site, giving more time to convert leads into sales. Second, people are more likely to share the site with others if they enjoyed it. Choosing the right theme is crucial.
2. Organize menus
After installing a new WordPress theme, optimize sidebars, add content, adjust colors, and more. For lead generation purposes, focus on menus. The menu is how people find their way around the site. If they want to find a specific product or piece of information, it should be easy for them to figure out where it is through the menu. The most important categories should be listed at the top of the menu, with plenty of subcategories underneath.
3. Add related posts and products
In addition to menus, help people find the information they are looking for through related posts and products. For instance, if running a law firm, someone finds the website after searching for answers related to immigration law. After reading the post, they discover what they are actually interested in is family law. A link to another post about family law would help keep this person on the site.
4. Speed up the WordPress site
If the site is slow, people are more likely to leave and try another one. Studies show that people are more likely to leave if it takes more than a few seconds to load. Search engines like Google are also more likely to penalize the site and drop it lower in the rankings if it runs too slowly. To keep the leads generated, speed up the site. Reduce the size or number of images, switch to a faster server, or use caches.
5. Include an email subscription form
By including a WordPress registration form on the site, take current visitors and convert them later. Gathering a list of emails from people who have even the slightest interest in products or services is an invaluable tool. Promote new products or discounts to this list, at a place they check regularly.
6. Optimize the WordPress site for search engines
To draw in leads, be at the top of search results for keywords and phrases related to the site. Search engine optimization is the way to do that, and WordPress makes it easy. Use the Yoast SEO plugin for WordPress.
7. Add social sharing buttons
Make it easy for people to share the site – whether it be products or blog posts. Add social sharing buttons to each page. Social sharing buttons allow visitors to share that page with their social media followers with just the click of a button.
8. Prevent lead loss and save customers
Generating high-quality leads can be a difficult process while losing a lead isn’t hard at all. And when spending so much time and effort on acquiring leads, don’t want to lose them at any price. Use exit popups to prevent lead loss and save customers.
Make the most of lead generation with a WordPress site by optimizing it for lead generation. In the end, have a site that looks great, performs well, draws in more people, and converts more of them into sales, all for a relatively small amount of time and effort.