Google Ads is rolling out a new “Promotions” feature within App Campaigns, providing advertisers with a fresh way to boost engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it an exciting and exclusive opportunity for app marketers.
Traditionally, advertisers have been able to create promotions for web campaigns, but this new feature allows them to create app-specific promotions tailored for mobile users. Advertisers can now customize promotions for occasions like Black Friday or Christmas and choose different promotion types to effectively drive app engagement and conversions.
The feature includes various fields for advertisers to fill out, such as occasion selection, promotion type (e.g., percent discount), item name, and a pre-filled final URL for the app. Advanced options are also available for tracking URLs and scheduling, ensuring that campaigns are timely and trackable. Additionally, a preview feature allows advertisers to visualize how their ads will appear across the Search and Display networks.
The announcement of this new feature was first made by David Vargas on LinkedIn, sparking excitement among app marketers. As Google Ads continues to expand its capabilities, this Promotions feature presents a valuable opportunity for app marketers to leverage event-driven promotions, potentially leading to higher engagement and conversions during peak periods.
Although the feature is currently limited to a select group of ad accounts, app marketers should keep an eye out for its broader rollout. As more advertisers gain access to this feature, it will likely become a powerful tool for driving app growth and success.
In conclusion, Google Ads’ new Promotions feature for App Campaigns is set to revolutionize the way app marketers engage with their target audience during key events. With customizable options and advanced tracking capabilities, this feature has the potential to significantly boost app engagement and conversions. App marketers should stay tuned for its wider availability and seize the opportunity to leverage event-driven promotions for their apps.
