Microsoft Advertising is making updates to its user interface (UI) that bear a striking resemblance to Google Ads. The platform is currently testing the new UI with select users and has not yet confirmed when it will be rolled out to a wider audience. However, Microsoft Advertising has assured users to expect more updates in the coming weeks.
One of the major changes in the new UI is the navigation revamp. The layout now features two vertical menus on the left side of the screen, similar to the latest Google Ads interface. This new design allows for quicker and easier navigation, as hovering over the main menu reveals a second menu nearby. This user-friendly and efficient layout aims to improve usability and make it easier for marketers to switch between Microsoft Advertising and Google Ads.
Another notable update is the integration of Microsoft Advertising’s AI chat assistant, Copilot. In the top horizontal menu of the new interface, there is an icon dedicated to Copilot. Clicking on this icon opens a chat window on the right side of the screen. Additionally, Copilot is now integrated into the search bar functionality. Interacting with Copilot through the search bar triggers the opening of the chat window on the right. This integration aims to provide users with quick access to assistance and streamline their workflow.
The decision for Microsoft Advertising to make its UI resemble Google Ads’ interface is a positive change for users. By aligning their platform with Google’s, Microsoft aims to reduce friction and make it easier for marketers who are already familiar with Google Ads to transition to their platform. This move demonstrates Microsoft Advertising’s commitment to improving usability and providing a seamless experience for its users.
While Microsoft Advertising has not provided specific details about the timeline for rolling out the new UI to more users, they have promised more updates in the coming weeks. This indicates that they are actively working on refining and enhancing their platform based on user feedback and needs.
In conclusion, Microsoft Advertising is piloting a new user interface that shares similarities with Google Ads. The new UI features a revamped navigation layout and integrates Microsoft’s AI chat assistant, Copilot. By aligning their platform with Google’s, Microsoft aims to improve usability and make it easier for marketers to switch between the two platforms. While there is no confirmed timeline for the wider rollout of the new UI, users can expect more updates from Microsoft Advertising in the coming weeks.
