Meta, the tech giant behind popular platforms like Facebook and Instagram, recently issued an apology to advertisers after an Ads Delivery outage resulted in significant overspending by campaigns. The company confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. However, affected parties will have to wait between four and eight weeks to receive their refunds.
If you were among those impacted by the Ads Delivery outage, it is important to apply for a refund. However, it’s crucial to note that payment is not guaranteed. To increase the likelihood of receiving a full refund, there are specific steps you can take.
Barry Hott, a Growth and Performance Marketing Consultant, urged advertisers to report the issue to their Meta representatives or support. By doing so, you can enhance the chances of not only receiving a refund for yourself but also for everyone affected.
Hott provided a step-by-step guide on how to raise a complaint. It involves filing a report with Meta support and including a specific message detailing the overspending issue due to the confirmed widespread Meta ad delivery outage. Advertisers need to select “claim refund for ad spend” and choose the appropriate ad account before writing another message with the same blurb as before and including a screenshot of the Meta Status Page.
Additionally, it is recommended to upload screenshots showing the performance issues experienced and include all account IDs if multiple accounts were affected. Advertisers should answer support questions politely, considering that support staff may be unfamiliar with Meta ads and the outage. Hott advised not being greedy when stating the amount being requested for a refund, using a realistic estimate based on recent past performance.
The fallout from the Ads Delivery outage has been significant, with several advertisers claiming to have lost thousands of dollars. One marketer shared their frustration, stating that they woke up to an $80 credit after losing $6,000. Despite reaching out to support, their ticket remained unresolved. Another advertiser expressed how the outage resulted in the loss of thousands of dollars in just minutes.
Meta has not yet responded to Search Engine Land’s request for comment regarding the issue.
In conclusion, Meta’s recent Ads Delivery outage caused significant overspending by campaigns, resulting in frustration and financial losses for advertisers. While the company has issued an apology and services have been restored, affected parties will have to wait for their refunds. By following specific steps outlined by experts, advertisers can increase their chances of receiving a refund. However, it’s important to note that payment is not guaranteed. The fallout from this incident highlights the need for reliable and stable ad delivery systems to avoid future disruptions and financial losses for advertisers.
