LinkedIn is set to launch its AI-driven campaign tool, Accelerate, worldwide this autumn, according to a recent report. This tool aims to help advertisers improve their LinkedIn campaign performance while reducing the time and resources required for campaign creation.
By embracing Accelerate, advertisers can potentially see significant benefits for their B2B marketing efforts. The tool has shown promising results, with advertisers experiencing a 15% increase in efficiency in campaign creation. Moreover, it cuts down the time required for campaign creation from 15 hours to just 5 minutes, which could greatly improve productivity for marketers. Additionally, Accelerate has been found to drive a 52% lower cost per action compared to classic campaigns, making it a cost-effective solution for advertisers.
So how does Accelerate work? Advertisers simply input their product URL, and the tool takes care of the rest. It analyzes the website, company LinkedIn page, and prior ad accounts to gather relevant information. It then builds creatives and targets audiences based on the insights gathered. For further refinement, Accelerate integrates Microsoft Designer.
While Accelerate has garnered positive feedback from many advertisers, there are some limitations to consider. Some agencies have reported limitations in targeting options, especially when it comes to niche B2B audiences. However, despite these limitations, many customers have seen great results using Accelerate. Lindsey Edwards, VP of Product Management at LinkedIn, states that their customers have experienced significant improvements. Sean Johnston from Closed Loop, for example, reported a three times increase in lead form completion rates and a 66% cheaper cost per lead for the client Calendly.
It’s important to note that Accelerate is currently still in beta testing. It was launched in October 2023 and is currently available to about 50% of advertisers globally. However, with the upcoming global rollout this autumn, more advertisers will have the opportunity to take advantage of this AI-driven campaign tool.
In conclusion, LinkedIn’s Accelerate is set to revolutionize the way advertisers create and manage campaigns on the platform. With its AI-driven capabilities, it offers the potential for improved campaign performance, reduced time investment, and cost savings. While there may be some limitations, the overall feedback from users has been positive, signaling that this tool is worth exploring for B2B marketers looking to enhance their LinkedIn advertising efforts. As the tool expands globally, advertisers can look forward to leveraging its features and reaping the benefits it brings to their campaigns.
