OpenAI Plans to Develop a Search Product

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OpenAI, the artificial intelligence research laboratory, is planning to develop a search product that could potentially disrupt the search paradigm. While the search product has not been launched yet, OpenAI CEO Sam Altman has expressed his desire to combine web search with large language models (LLMs) to create a new search experience. This information was confirmed in an interview with The Atlantic’s CEO Nicholas Thompson.

ChatGPT, OpenAI’s language model, already offers a “browse mode” that allows users to search the web. The arrival of GPT-4o has significantly improved the browsing experience and attracted a record-breaking 2.9 billion visits in June, marking a 96% increase compared to the previous year.

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The Atlantic has given OpenAI permission to include its content in the ChatGPT search product, suggesting that other partners of OpenAI might be doing the same. This partnership could benefit larger publishers but may pose challenges for smaller publishers who may struggle to earn prominent citations within OpenAI’s search product.

Thompson also shared his thoughts on the future of AI search. He acknowledged that AI search is not yet as reliable as traditional search engines like Google. However, he believes that over time, AI companies will invest more resources in solving the problem of AI search, leading to a partial replacement of traditional search engines. Thompson hopes that in three years, AI search will generate a significant amount of search traffic, alongside Google.

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The potential of ChatGPT as a Google Search killer has been a topic of discussion. While it is still too early to determine its impact, the increasing popularity of ChatGPT and OpenAI’s commitment to developing a search product indicate that it could be a significant player in the future of search.

In conclusion, OpenAI’s plans to develop a search product have been confirmed by CEO Sam Altman and The Atlantic’s CEO Nicholas Thompson. While AI search is still in its early stages and faces limitations, the increasing traffic to ChatGPT and partnerships with publishers suggest a potential shift in the search paradigm. The future of AI search remains uncertain, but it is clear that OpenAI is determined to shape it and offer an alternative to traditional search engines.

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