Google Ads is making a bold move to target businesses directly through their Gmail accounts. The company is offering free consultations to businesses, but rather than sending emails, they are using pop-up notifications. This unique approach may make the message appear less like an ad and potentially increase the chances of businesses engaging with Google Ads.
The pop-up notification reads, “Get a free 1-on-1 consultation with a Google Ads expert: You don’t have to start on your own. Let our experts help you set your strategy, budget, and keywords.” Businesses have the option to respond by clicking either “No thanks” or “Schedule” to arrange a free consultation meeting.
This new strategy was first brought to attention by Anthony Higman, the CEO of online advertising agency Adsquire. He shared a screenshot of the pop-up notification that appeared in one of his client’s Gmail accounts. Higman was astonished by the direct approach, stating, “So that just happened.”
Other industry professionals have also reported seeing these pop-up notifications. Melissa Mackey, the paid search director at Compound Growth Marketing, shared her experience with the notifications appearing for her clients. While she acknowledges that it may be beneficial for clients who are knowledgeable about search, she expresses concern about the potential confusion it may cause for less experienced clients.
The use of pop-up notifications instead of emails is an interesting choice by Google Ads. By delivering their message through this method, they are able to catch businesses’ attention in a more immediate and noticeable way. However, this approach may also create confusion for businesses who already have advertising agencies working with them. It may undermine the effectiveness of these agencies and lead to conflicting strategies.
Some advertisers have expressed their dissatisfaction with Google Ads’ support, claiming that it is currently at an all-time low. This raises questions about whether this new strategy is an attempt to bridge that gap and provide more direct assistance to businesses. It remains to be seen how effective these consultations will be and if they will truly benefit businesses in their advertising efforts.
Overall, Google Ads’ decision to target businesses through pop-up notifications in Gmail is a notable move. It has caught the attention of industry professionals and sparked discussions about the implications it may have for businesses and their advertising agencies. As businesses continue to navigate the world of online advertising, it will be interesting to see how they respond to this new opportunity for free consultations with Google Ads experts.
